# Ethically Sustainable Period Products TOP is Built on Transparency, Sustainability & Philanthropy By Kalin Ned | Published 2020-02-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-period-products References: [news.crunchbase](https://news.crunchbase.com/news/top-a-plant-based-period-product-startup-raises-1-6m-in-seed-funding/) & [toporganicproject](https://toporganicproject.com/) TOP (which stands for 'The Organic Project') is a Massachusetts-based ethical brand that makes good-for-you sustainable period products available to consumers. The cotton tampons and pads are highly absorbent, made from 100% organic cotton and free from chemicals and dyes. They are also designed to be hypoallergenic to bring the highest quality of comfort. Moreover, the sustainable period products are also 100% biodegradable, ensuring that TOP is progressive in combating climate change. This is especially important as used period pads and tampons pose a great threat to our oceans. Finally, TOP also has ties in charity work as the brand "donates product to schools, shelters, nonprofits and organizations dedicated to helping women & girls in need" after evert purchase. Image Credit: TOP ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 43% | Activity: 25% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Period Products:** Opportunity for companies to develop and market period products that are sustainable, chemical-free, and hypoallergenic. - **Sustainable Cotton:** Innovation opportunity to create new products using 100% organic cotton that is highly absorbent and biodegradable. - **Charitable Partnerships:** Potential for businesses to establish partnerships with schools, shelters, and non-profits to donate products and support women and girls in need. ### Sectors Adopting This - **Feminine Care:** Opportunity for feminine care companies to innovate and offer ethically sustainable period products. - **Organic Products:** Potential for the organic products industry to expand into the feminine care market by offering sustainable and chemical-free options. - **Charitable Organizations:** Opportunity for charities and non-profits to collaborate with brands and receive donations of sustainable period products to support women and girls in need. ## Related on Trend Hunter - [Planet-Friendly Period Care Expansions](https://www.trendhunter.com/trends/totm.md) - [Biodegradable Period Products](https://www.trendhunter.com/trends/iris-arlo-pads.md) - [Eco-Friendly Menstrual Cups](https://www.trendhunter.com/trends/best-periodt.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Viral Organic Tampons](https://www.trendhunter.com/trends/vive-for-your-v.md) - [Plant-Based Menstrual Pads](https://www.trendhunter.com/trends/joni.md) - [Eco Hybrid Tampons](https://www.trendhunter.com/trends/playtex-clean-comfort.md) - [Eco-Friendly Feminine Care Products](https://www.trendhunter.com/trends/ecofriendly-tampons.md) - [Postpartum-Focused Organic Cotton Pads](https://www.trendhunter.com/trends/cotton-cover-pads.md)