# Sustainable Natural Deodorants 'Wild' is a Refillable Non-Toxic Antiperspirant By Grace Mahas | Published 2019-06-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-natural-deodorant References: [kickstarter](https://www.kickstarter.com/projects/wilddeo/wild-natural-deodorant-that-actually-works?ref=discovery_newest) & [wilddeo](https://www.wilddeo.com/) Wild is a London-based sustainable natural deodorant created by entrepreneur Freddy Ward. The antiperspirant is vegan-friendly, cruelty-free and comes in a [glass roll-on formula](https://www.trendhunter.com/trends/rollr) with [refills available](https://www.trendhunter.com/trends/lifelong-deo-20), or a stick deodorant range. The glass option uses 80% less plastic than traditional deodorants and both options are 100% recyclable. The Wild deodorant line is dedicated to helping consumers smell fresh without using toxic chemicals. The formula is [free of aluminum and parabens](https://www.trendhunter.com/trends/w-aluminum-free-deodorant) and consists of essential oils, vegetable emulsifiers, ph leveler, and active naturals. The easy to apply sustainable natural deodorant is environmentally friendly and hydrates your skin for a smooth and fresh feeling. The available scents include 'Lemon and Thyme,' 'Mint and Eucalyptus,' 'Rose and Geranium,' and 'Unscented.' ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 31% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging:** Creating deodorants with refillable options and using glass containers can reduce plastic waste and provide a more sustainable packaging solution. - **Natural Ingredients:** Removing toxic chemicals like aluminum and parabens and replacing them with natural ingredients offers a healthier and more eco-friendly alternative. - **Vegan and Cruelty-free:** Developing deodorants that are vegan-friendly and not tested on animals aligns with the increasing demand for ethical and sustainable products. ### Sectors Adopting This - **Personal Care:** In the personal care industry, there is an opportunity to create sustainable and natural deodorants that appeal to environmentally-conscious consumers. - **Cosmetics:** Within the cosmetics industry, there is room for disruptive innovation by developing deodorants with natural and cruelty-free formulations. - **Packaging:** The packaging industry can capitalize on the trend towards sustainable packaging by offering eco-friendly options, such as refillable and glass containers for deodorants. ## Related on Trend Hunter - [Floral Honey Deodorants](https://www.trendhunter.com/trends/scented-refillable-deodorant.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Vitamin-Enriched Free-From Deodorants](https://www.trendhunter.com/trends/w-aluminum-free-deodorant.md) - [Eco-Friendly Deodorant Lines](https://www.trendhunter.com/trends/humble-brands.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md)