# Sustainable Mezcal Brands Mezcal Amarás Awarded Received a Special Commendation for Sustainability By Kalin Ned | Published 2023-04-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-mezcal References: [mezcalamaras](https://mezcalamaras.com/pages/filosofia-amaras)  [Mezcal Amarás](https://www.trendhunter.com/trends/artist-series1) is a luxurious, high-quality, and sustainable mezcal brand and recently, it was recognized for its eco-conscious production efforts with a Special Commendation by The Drinks Business Green Awards in the most competitive category—the Amorim Sustainability Award. The sustainable mezcal brand gives back to nature through reciprocity. It operates with a natural planting program that sees "multiple agaves planted for each harvested." The brand also relies on eco-friendly energy and enters strategic partnerships to advocate for sustainable production practices and respect for nature. For one, Mezcal Amarás partners with the [World Wildlife Fund](https://www.trendhunter.com/trends/native-plant) ([WWF](https://www.trendhunter.com/trends/bamboo-toilet-tissue)) of Mexico on forest, soil, and water conservation. The brand launches campaigns to protect wild and rare agaves. It also "sets aside a part of each bottle's net sale to promote social and environmental responsibility." Image Credit: Mezcal Amarás ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 76% | Activity: 87% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Alcohol:** There is an opportunity to innovate in the production of sustainable alcoholic beverages like mezcal Amarás. - **Reciprocity Programs:** Brands can create reciprocal programs that give back to nature in exchange for resource consumption opportunities. - **Social and Environmental Responsibility:** Brands can set aside a part of their sales to promote social and environmental responsibility. ### Where This Applies - **Alcoholic Beverages:** Sustainable mezcal brands like Amarás are leading innovations in eco-conscious production in the alcoholic beverages industry. - **Sustainability Consulting:** There is an opportunity for consulting firms to provide expertise in sustainable production practices for the alcoholic beverages industry. - **Environmental Organizations:** Environmental organizations like the World Wildlife Fund can partner with sustainable mezcal brands to advocate for sustainable production practices and conservation efforts. ## Related on Trend Hunter - [Award-Winning Mezcals](https://www.trendhunter.com/trends/awardwinning-mezcal.md) - [Artist-Created Mezcal Labels](https://www.trendhunter.com/trends/artist-series1.md) - [Expanded Eco-Conscious Mezcals](https://www.trendhunter.com/trends/rosaluna-1.md) - [Clean Artisanal Mezcals](https://www.trendhunter.com/trends/doce-mezcal.md) - [Ultra-Premium Artisanal Mezcals](https://www.trendhunter.com/trends/artisanal-mezcal.md) - [Ultra-Premium Mexican Mezcals](https://www.trendhunter.com/trends/contraluz-cristalino-mezcal.md) - [Small-Batch Wild-Foraged Mezcals](https://www.trendhunter.com/trends/wild-foraged-mezcal.md) - [Booze-Branded Eco Projects](https://www.trendhunter.com/trends/the-edden-project.md) - [High-Quality Oaxaca-Crafted Mezcals](https://www.trendhunter.com/trends/zomoz-mezcal.md)