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# Active-Centric Sustainable Menswear
COS Unveils its Latest Collection for the Season

By Amy Duong | Published 2020-08-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-menswear
References: [hypebeast](https://hypebeast.com/2020/8/cos-activewear-collection-2020-release) & [cosstores](http://cosstores.com/cos-active)

London-based fashion label [COS](https://www.trendhunter.com/trends/cos-2) is often recognized for its wide range of fashion goods that are predominantly minimally designed and its latest drop spotlights [sustainable menswear](https://www.trendhunter.com/trends/red-run-menswear-collection). This marks the brand's inaugural collection of sustainable goods, with a centric focus on activewear.

The capsule is constructed from materials such as flexible fabrics and hidden subtle details. The capsule is made for everyday wear and embody a sense of comfort due to the traditional detailing and new technology to inform the designs. All of the items are complete in a neutral colorway for versatility with pops of pistachio green as a accenting piece. The designs are made to be [layered](https://www.trendhunter.com/trends/graphpaper-yoke) and comply to different purposes and environments. Some of the details include reflective tape details, water repelling fabric, and more.

Image Credit: COS

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 23% | Activity: 5% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Activewear Menswear:** Designing and producing ethically made activewear using sustainable material and new technologies to make it comfortable and versatile.
- **Neutral Colorway Clothing:** Creating clothing lines in neutral colors that can be easily layered and offer a blank canvas for customization.
- **Hidden Technology Clothing:** Incorporating technology such as reflective tape details and water repelling fabric into clothing in a subtle and aesthetically pleasing manner.

### Industries Being Reshaped

- **Fashion:** Sustainable and ethically responsible production methods for clothing with a focus on activewear and everyday wear.
- **Textile:** Innovative sustainable material development for activewear, including flexible and comfortable fabrics.
- **Technology:** Creating unique applications of technology, such as water repelling and reflective fabrics, to incorporate into clothing with a focus on performance and aesthetic.

## Related on Trend Hunter

- [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md)
- [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md)
- [Seasonal Activewear Drops](https://www.trendhunter.com/trends/set-actives-autumnwinter.md)
- [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)
- [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md)
- [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md)
- [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md)
- [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md)
- [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md)