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# Sustainable Luxury Bags
Stella McCartney's Bags are Made with Aquafil's 100% Regenerated Nylon

By Laura McQuarrie | Published 2017-07-28 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-luxury
References: [stellamccartney](https://www.stellamccartney.com/us/online/stella-mccartney/women/falabella-go-collection)

As a leader in sustainable luxury, Stella McCartney created a Falabella GO bag collection for the Fall 2017 season using [Aquafil's](https://www.trendhunter.com/trends/flor-and-econyl) regenerated ECONYL yarn, which is comprised of ocean waste. As such, it is noted that "every 10,000 tons of ECONYL produced saves [70,000] barrels of crude oil by avoiding extraction." As well as giving new life to used fishing nets, the material makes it possible for the waste to be infinitely regenerated.

The versatile all-black bags in the collection include portable cosmetics cases and travel duffles, each of which boasts a high level of quality and performance features.

[Speedo](https://www.trendhunter.com/trends/ocean-flex), [adidas](https://www.trendhunter.com/trends/stella-mccartneys-2024) and Volcom are some of the other forward-thinking brands that have created apparel and accessory lines with Aquafil's innovative ECONYL material as a means of exploring more sustainable production methods for the future.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 57% | Activity: 66% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Fashion:** Disruptive innovation opportunity: Develop alternative materials and production methods to create sustainable fashion products.
- **Circular Economy:** Disruptive innovation opportunity: Implement recycling and regeneration processes to create products with minimal waste and environmental impact.
- **Collaborative Partnerships:** Disruptive innovation opportunity: Form partnerships with suppliers and brands to promote and develop sustainable materials and products.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Integrate sustainable practices and materials into the fashion industry to reduce environmental impact.
- **Apparel Manufacturing:** Disruptive innovation opportunity: Implement sustainable production methods to reduce waste and create eco-friendly products.
- **Accessories:** Disruptive innovation opportunity: Create sustainable and eco-friendly accessories using innovative materials and production techniques.

## Related on Trend Hunter

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- [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md)
