# Sustainable Luxury Fashion Retailers allTRUEist is an Online Shop for the Designer-Driven Customer By Kalin Ned | Published 2018-07-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-luxury-fashion References: [allTRUEist](https://allTRUEist.com) allTRUEist is an online sustainable luxury fashion retailer that bridges the gap between environmentally conscious practices and chic high profile couture designs. With a dedication to style, high-quality materials and impeccable craftsmanship, each product in allTRUEist’s online catalog is carefully vetted and selected to fit the retailer’s standards. Prior to its launch, the concept for a digital retail space that offers consumers sustainable luxury fashion collections was carefully tested out with [temporary pop-up shops](https://www.trendhunter.com/trends/extreme-cashmere-popup) and several exclusive events. Currently, the store is operated from Montreal and has already gained recognition and returning customers. From endearing stories of posh women that eagerly jump at [vegan purses](https://www.trendhunter.com/trends/fw25-vegan-leather) to delivering a custom handbag design for Beverly Hills Housewife Lisa Vanderpump, the demand for sustainable luxury fashion is exponentially growing. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Luxury Fashion:** Opportunity for disruptive innovation: Develop innovative manufacturing processes that combine luxury design with sustainable materials. - **Online Retail:** Opportunity for disruptive innovation: Create an immersive and personalized online shopping experience for luxury fashion customers. - **Pop-up Shops:** Opportunity for disruptive innovation: Experiment with temporary retail spaces to test demand and engage customers in unique ways. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation: Integrate sustainable practices into all aspects of fashion production, from sourcing materials to manufacturing. - **E-commerce:** Opportunity for disruptive innovation: Implement cutting-edge technologies like virtual reality and augmented reality to enhance the online shopping experience. - **Experiential Retail:** Opportunity for disruptive innovation: Create interactive and immersive shopping experiences through pop-up shops, events, and limited-time collaborations. ## Related on Trend Hunter - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Vintage Duty Free Retailers](https://www.trendhunter.com/trends/preloved-boutique-at-lisbon-airport.md) - [Immersive Textile Boutiques](https://www.trendhunter.com/trends/100-silk-shop.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [Responsibly-Sourced Apparel Brands](https://www.trendhunter.com/trends/breathable-materials.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md)