# Eco-Friendly Denim Collections H&M Will Be Launching a Capsule Collection of Sustainable Jeans By Alyson Wyers | Published 2017-09-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-jeans References: [refinery29](http://www.refinery29.com/2017/09/173618/hm-fall-2017-sustainable-collection-photos) As part of their Close the Loop initiative established in 2013, Swedish fashion powerhouse [H&M](https://www.trendhunter.com/trends/hm-2) announced they are releasing a collection of sustainable jeans. Available beginning October 5, 2017, the eco-friendly denim collection will join Everlane and their sustainable denim pop-ups celebrating their socially conscious expansion. The capsule collection from H&M demonstrates that fast fashion and environmental sustainability are not necessarily adversaries. In addition to sustainable jeans in a variety of styles, the Close the Loop [denim range](https://www.trendhunter.com/trends/springsummer-2025-denim-collection) will consist of jackets, skirts and overalls, enabling you to add to your wardrobe with basics you can feel good about. Ideal for conscious consumers on a budget, the eco-friendly line is apart of the international brand's larger vision of making all their products with more recycled materials than not by 2030. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Denim:** The trend of sustainable denim is growing, creating opportunities for clothing brands to develop eco-friendly collections for conscious consumers. - **Fast Fashion and Sustainability:** The combination of fast fashion and sustainability is an emerging trend, allowing brands to show that environmental consciousness can coexist with affordable, stylish clothing. - **Recycled Materials:** The use of recycled materials in fashion is becoming more prevalent, providing an opportunity for brands to innovate and create products that align with consumer demand for eco-friendly options. ### Where This Applies - **Fashion:** The fashion industry has an opportunity to embrace sustainable denim and incorporate eco-friendly materials into their collections. - **Clothing Retail:** Clothing retailers can capitalize on the trend of sustainable denim by offering eco-friendly options to attract conscious consumers. - **Textile Recycling:** The textile recycling industry can benefit from the growing trend of using recycled materials in fashion, providing a valuable service to clothing brands and consumers. ## Related on Trend Hunter - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Circular Children's Denim](https://www.trendhunter.com/trends/zara-1.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md)