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# Sustainable Food Material Sneakers
ID.Eight Brings 90s-Inspired Sneakers with Food Materials

By Mickey Phoon | Published 2023-03-10 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-food-material-sneakers
References: [fashionunited.uk](https://fashionunited.uk/news/fashion/id-eight-italian-sneakers-made-from-appleskin-and-pinatex/2023030668253)

Italian sneaker brand ID.EIGHT released a new [sustainable food material sneaker collection](https://www.trendhunter.com/trends/sustainable-sneaker-collection) made from unexpected materials. The brand was founded by footwear designer Dong Seon Lee and product manager Giuliana Borziollo, who both focused on giving the new sneaker collection a mixture of modern and 90s-inspired designs.

The sneakers are made of by-products from the food industry, like apple skin and hearts, grape skin and seeds, and pineapple leaves. Specifically, three types of leather-like materials are made from pineapple leaves from the Philippines and Italian grapes and apples derived from the bio-polymerization of the wine process and the non-edible parts of apples. Every other part of the sneaker is made of [recycled materials](https://www.trendhunter.com/trends/allbirds-remix). The collection comprises two styles, 'Duri' and 'Hana,' in different colors. Hana has a sporty and modern sole and design, while Duri is more classic.

Each purchase comes with a seed bomb in the recycled material shoebox, allowing consumers to plant the seed. The collection is currently available for sale.

Image Credit: ID.EIGHT

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 62% | Activity: 53% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Material Sneakers:** Sneaker brands can focus on using sustainable materials like food by-products to create modern and trendy footwear, reducing their carbon footprint.
- **Circular Economy Products:** Brands can explore circular economy models by using recycled materials for sneaker production, reducing waste and prioritizing environmental sustainability.
- **Inclusive Fashion:** Fashion brands can design inclusive footwear styles for a diverse target market, like ID.EIGHT's modern and classic designs inspired by the 90s and made from sustainable materials such as food by-products.

### Industries Being Reshaped

- **Sustainable Footwear Manufacturing:** Sustainable footwear manufacturing can prioritize the use of by-products from the food industry to create sustainable materials for sneaker production, reducing waste and maximizing resources.
- **Circular Economy:** Sneaker brands can focus on adopting circular economy models by using recycled materials for production and practicing responsible waste management, contributing to a more sustainable future.
- **Fashion Retailing:** Fashion retailers can prioritize inclusivity in their marketing and product designs, like ID.EIGHT's 90s-inspired modern and classic styles made from sustainable materials, catering to diverse customer needs and promoting environmental sustainability.

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