# Fish-Shaped Tuna Branding Eternal Oceans Promotes Sustainable Fishing with Stylish Packaging By Michael Hemsworth | Published 2016-10-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-fishing References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/10/eternal-oceans.html) & [anthemww](http://www.anthemww.com/) Designed by the Anthem creative agency, the Eternal Oceans branding aims at promoting [sustainable fishing](https://www.trendhunter.com/trends/fish4ever-cornish-sardines) through style and quality. The packaging design is shaped like a fish with the tail being used as the pull tab to add charm and character to the product. When it comes to fishing sustainably, many brands simply find it too difficult or time-consuming to partake, which in turn is having negative effects on the fish populations of the sea. The Eternal Oceans packaging aims to be both disruptive and desirable to help convey a number of different things to the consumer. [Canned tuna, salmon and sardines](https://www.trendhunter.com/trends/gourmet-tinned-fish) are often packaged in round or squarish tins, but Eternal Oceans packaging takes the [literal shape of a fish](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) into account. This helps to remind consumers that what they are buying is an animal product rather than simply a food product. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fishing:** Opportunity for brands to promote sustainable fishing practices through innovative packaging. - **Disruptive Packaging Design:** Brands can differentiate themselves by using unique packaging shapes and designs that add charm and character to products. - **Consumer Education on Animal Products:** Opportunity to educate consumers about the origin and nature of animal products through packaging. ### Sectors Adopting This - **Canned Food Packaging:** Disruptive innovation opportunities exist for brands in the canned food industry to create unique packaging designs that align with sustainability and consumer education. - **Seafood Industry:** The seafood industry can benefit by promoting sustainable fishing and highlighting the importance of responsible sourcing through innovative packaging solutions. - **Creative Branding and Design:** Opportunity for creative agencies and design firms to collaborate with brands in developing unique packaging concepts that integrate sustainability and messaging about animal products. ## Related on Trend Hunter - [Easy-Open Tuna Cans](https://www.trendhunter.com/trends/tuna-can-packaging.md) - [Stackable Canned Fish Packages](https://www.trendhunter.com/trends/the-tower-of-tuna.md) - [Reimagined Gourmet Seafood Branding](https://www.trendhunter.com/trends/seafood-branding.md) - [Tinned Sea Treats](https://www.trendhunter.com/trends/tiny-fish-co.md) - [Smoked Fish Tins](https://www.trendhunter.com/trends/fishwife.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Connecting Tuna Can Packaging](https://www.trendhunter.com/trends/john-west-ecotwist.md) - [Flavor-Focused Tinned Sardines](https://www.trendhunter.com/trends/tinned-sardines.md) - [Luxe Tuna Belly Tins](https://www.trendhunter.com/trends/fishwife-tuna-belly.md)