# Sustainable Fashion Supply Chains olive + elliot Helps Luxury Brands to Enforce Sustainability By Kalin Ned | Published 2018-09-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-fashion-supply-chain References: [oliveandelliot](https://oliveandelliot.com/) & [instagram](https://www.instagram.com/oliveandelliot/?hl=en) olive + elliot is revolutionizing the sustainable fashion supply chain by granting brands access to ethically produced textile crops. Based in Toronto, the firm taps into the vast potential that is to be found in agriculture. Founder and CEO Esmeralda Smith Romero is dedicated to pushing the eco-conscious agenda forward while providing support to communities. The result is a vertically integrated sustainable fashion supply chain that offers designers [ethical alternatives](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform), as well as support for local economies. olive + elliot produces textile crops such as cotton — the world's largest staple fiber crop, milkweed, flaxseed and more. In 2017, the company partnered up with Ryerson's Fashion Zone — a Toronto-based incubator for fashion-related businesses and has since then tirelessly worked toward evolving partnerships and its expanding impact. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Revolutionizing Sustainable Fashion:** olive + elliot is disrupting the fashion industry by creating a vertically integrated sustainable fashion supply chain that offers ethical alternatives to designers. - **Ethically Produced Textile Crops:** The use of ethically produced textile crops, such as cotton and milkweed, presents opportunities for sustainable and eco-conscious fashion brands to source materials responsibly. - **Supporting Local Economies:** By supporting local economies through their sustainable fashion supply chain, olive + elliot opens up possibilities for businesses to make a positive impact on communities. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry can explore disruptive innovation opportunities by embracing sustainable fashion supply chains and ethically sourced textile crops. - **Agriculture:** Agricultural businesses can explore partnerships with sustainable fashion brands like olive + elliot to expand their impact by producing ethically sourced textile crops. - **Incubators and Startups:** Incubators like Ryerson's Fashion Zone can seize disruptive innovation opportunities by supporting and nurturing fashion-related businesses that focus on sustainability. ## Related on Trend Hunter - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Olive Oil Products](https://www.trendhunter.com/trends/valanolia-olive-farm.md) - [Ethical Premium Bedding](https://www.trendhunter.com/trends/linen-reform.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Sustainability-Focused Material Partnerships](https://www.trendhunter.com/trends/supply-chain.md) - [Sustainable Silk Accessories](https://www.trendhunter.com/trends/emilys-pillow.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md)