# Minimalist Sustainable Fashion Businesses Unrecorded Focuses on the Clean, Simple and Sustainable By Kalin Ned | Published 2018-06-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-fashion-business References: [unrecorded.co](https://unrecorded.co/) Unrecorded is a sustainable fashion business that pioneers in Amsterdam with minimalist and colorful designs. Founded by Jolle van der Mast and Daniel Archutowksi, the label offers a collection of [minimalist clothing](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) — from basic t-shirts to chromatic hoodies, as well as a range of magazines, handcrafted ceramics and natural unisex perfumes. The sustainable fashion business zeroes in on essential seasonless apparel to counter throw-away culture. Since the retailer sells directly to the consumer, the pieces are made to be affordable. In addition, the entirety of Unrecorded's collection is made out of materials — including [100% organic cotton](https://www.trendhunter.com/trends/natura-collection) and lambswool, that are certified by the [Global Organic Textile Standard](https://www.trendhunter.com/trends/organic-cotton-collection). Photo Credits: [Luca Halma](http://lucahalma.com/) ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Minimalist Sustainable Fashion:** Opportunity for innovation in creating simple yet sustainable designs in the fashion industry. - **Direct-to-consumer Model:** An opportunity for businesses to eliminate intermediaries and sell directly to consumers, enabling affordable prices and sustainable practices. - **Seasonless Apparel:** Disruptive innovation opportunity to create essential, seasonless clothing, reducing waste and promoting sustainable fashion practices. ### Industries Being Reshaped - **Fashion Industry:** Opportunity for sustainable and direct-to-consumer fashion brands to emerge and resonate with conscious consumers. - **Textile Industry:** Disruptive innovation opportunity to create environmentally sustainable textiles and materials, while reducing waste and promoting circular economy practices. - **Personal Care Industry:** Innovation opportunities to create natural and sustainable personal care products that align with the values of sustainable fashion and lifestyle choices. ## Related on Trend Hunter - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Sports Apparel](https://www.trendhunter.com/trends/undyed.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Responsibly-Sourced Apparel Brands](https://www.trendhunter.com/trends/breathable-materials.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Luxury Tech-Based Sustainable Apparel](https://www.trendhunter.com/trends/nonie.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md)