# Sustainable Fashion Bibles Greta Eagan's Wear No Evil Book Encourages Eco-Friendly Styles By Jana Pijak | Published 2014-10-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-fashion-books References: [coolhunting](http://www.coolhunting.com/style/wear-no-evil-book.php) & [noevil](http://www.noevil.com/) Entrepreneur and stylist Greta Eagan’s latest book takes sustainable fashion to another level and encourages one to consider how eco-friendly their clothes are. Entitled ‘Wear No Evil’, this book chronicles the best in sustainable fashions and features a versatile range of clothes that includes [eco-friendly couture staples](https://www.trendhunter.com/trends/kzk-studio) as well as biodegradable sneakers. When many think of sustainability, fashion is often over-looked. Greta Eagan’s ‘Wear No Evil’ book aims to educate one about the production of our clothing. In addition to industrial details, the book also looks at the unethical treatment of the farmers and artisans who often construct our [affordable clothing](https://www.trendhunter.com/trends/iclothing) for an unfair wage. Her written piece aims to illustrate the importance of sustainable fashion and proves that looking good and being socially conscious can go hand-in-hand. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Disruptive innovation opportunity: Developing new materials and technologies that reduce the environmental impact of fashion production. - **Eco-friendly Fashion:** Disruptive innovation opportunity: Creating fashion items that are both stylish and made from sustainable materials. - **Ethical Fashion:** Disruptive innovation opportunity: Implementing fair trade practices and ensuring the ethical treatment of workers throughout the fashion supply chain. ### Who This Affects Most - **Fashion Industry:** Disruptive innovation opportunity: Incorporating sustainable practices into traditional fashion manufacturing and retail. - **Textile Industry:** Disruptive innovation opportunity: Developing eco-friendly textiles and fabrics that can be used in sustainable fashion production. - **Retail Industry:** Disruptive innovation opportunity: Promoting and supporting the growth of eco-friendly and ethical fashion brands in retail stores. ## Related on Trend Hunter - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Forest-Friendly Fashion Partnerships](https://www.trendhunter.com/trends/forestfriendly-fashion.md)