# Uncrumpling Eco Containers Sustainable Expanding Bowl Grows and Opens When Water's Poured Into It By Amelia Roblin | Published 2013-10-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-expanding-bowl References: [thedieline](http://www.thedieline.com/blog/2013/6/23/the-dieline-package-design-awards-2013-sustainable-packaging.html) & [innventia](http://www.innventia.com/) The improvement of product wrappers has the potential to greatly reduce the amount of wasted material and energy that goes into storing and shipping edible items. The Sustainable Expanding Bowl is a brilliant idea that demonstrates an interest in doing much better in both of those categories to satisfy consumers, producers and the planet. Tomorrow Machine's Hanna Billqvist and Anna Glansén worked with Innventia to construct a container from [cellulose-based material that's 100% biodegradable](https://www.trendhunter.com/trends/selfpacking-cheese). The thin paper composite retracts from a deep dish into a compressed box, made possible by intricate folding. This is more efficient for packing and transporting. The Sustainable Expanding Bowl would be sold to the public with a freeze-dried meal inside, and the simple act of pouring boiled water into the top would be enough to transform it into a [convenient takeout-style carton](https://www.trendhunter.com/trends/elopak-paperboard). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Improved Product Wrappers:** Disruptive innovation opportunity to reduce waste and energy in storage and shipping. - **Cellulose-based Materials:** Disruptive innovation opportunity to create biodegradable packaging options. - **Convenient Takeout-style Cartons:** Disruptive innovation opportunity to transform packaging with a simple pour of water. ### Where This Applies - **Packaging Industry:** Disruptive innovation opportunity to revolutionize packaging materials. - **Food Industry:** Disruptive innovation opportunity to create more sustainable and convenient food packaging solutions. - **Environmental Industry:** Disruptive innovation opportunity to address sustainability issues in packaging and waste management. ## Related on Trend Hunter - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Compostable Takeout Containers](https://www.trendhunter.com/trends/compostable-takeout-containers.md) - [Peelable Dissolving Bottles](https://www.trendhunter.com/trends/dissolving-bottle.md) - [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md) - [Bio-Based Single-Use Cups](https://www.trendhunter.com/trends/verigreen-plus.md) - [Grow-at-Home Sponge Furniture](https://www.trendhunter.com/trends/sponge-furniture.md) - [Eco-Friendly Instant Noodle Packaging](https://www.trendhunter.com/trends/paper-cup-packaging.md) - [Biotransformable Cup Designs](https://www.trendhunter.com/trends/verigreen.md) - [Recyclable Food Delivery Packaging](https://www.trendhunter.com/trends/recyclable-delivery-bowls.md)