# Cascara Energy Drinks Nomad Energy Describes Itself as a "Radically Sustainable Energy Drink" By Laura McQuarrie | Published 2018-08-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-energy-drink References: [sprudge](https://sprudge.com/now-on-kickstarter-nomad-a-plant-based-cascara-energy-drink-135482.html) & [kickstarter](https://www.kickstarter.com/projects/1273663738/nomad-energy-radically-sustainable-energy-drink) Nomad Energy is now introducing itself to the world via a crowdfunding campaign on [Kickstarter](https://www.trendhunter.com/trends/blizwheel-f05) as a "Radically Sustainable Energy Drink" made of just six plant-based ingredients. The idea for the product began with the creation of a [cascara tea](https://www.trendhunter.com/trends/organic-yerba-mate), made from the coffee fruit, and people responding positively to the energizing properties of the beverage but wished it was effervescent and came in a convenient package. As such, Nomad Energy was developed for the conscious consumer on the go who is looking for a better-for-you [energy drink](https://www.trendhunter.com/trends/sparkling-energy-drinks1). The simple ingredient combination that makes up the beverage is cascara, water, lemon juice, maple syrup as a sweetener, plus Himalayan pink salt and carbon dioxide for the bubbles. Nomad Energy is said to have a flavor that's just like "your favorite iced tea/lemonade mix, but sparkling and in a can." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Radically Sustainable Energy Drinks:** The concept of creating energy drinks that are made of plant-based ingredients and are environmentally sustainable presents a disruptive innovation opportunity in the beverage industry. - **Convenient and Effervescent Beverages:** Developing convenient and effervescent beverage options, like the cascara energy drink, addresses the growing demand for on-the-go products and presents disruptive innovation opportunities in the beverage industry. - **Better-for-you Energy Drinks:** The development of energy drinks with simple and natural ingredients, like cascara, lemon juice, and maple syrup, provides an opportunity for disruptive innovation by catering to health-conscious consumers seeking healthier alternatives in the beverage industry. ### Sectors Adopting This - **Beverage:** The beverage industry can explore the potential of producing and marketing radically sustainable, convenient, and better-for-you energy drinks to meet evolving consumer preferences and drive disruptive innovation. - **Plant-based Products:** The plant-based products industry can incorporate cascara, a byproduct of coffee production, into their offerings as a sustainable and versatile ingredient, opening up disruptive innovation opportunities in various product categories. - **Convenience Packaging:** Companies in the packaging industry can develop innovative and eco-friendly packaging solutions that cater to the demand for convenient, on-the-go beverage products like the cascara energy drink, presenting a disruptive innovation opportunity. ## Related on Trend Hunter - [Uncompromising Energy Drinks](https://www.trendhunter.com/trends/oasis-energy-drink.md) - [Yaupon Energy Drinks](https://www.trendhunter.com/trends/rambler-yaupon-energy.md) - [Antioxidant-Rich Sparkling Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy.md) - [6-Ingredient Energy Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy-drink.md) - [Caffeinated Sparkling Teas](https://www.trendhunter.com/trends/caffeinated-sparkling-tea.md) - [Handcrafted Energy Drinks](https://www.trendhunter.com/trends/handcrafted-energy-drinks.md) - [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md) - [Organic Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/machu-picchu-energy.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md)