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# Recycled Journal Branding
Sustainable Duck Eggs Packaging Makes Resourceful Use of Paper Waste

By Amelia Roblin | Published 2013-12-17 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-duck-eggs-packaging
References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/12/sustainable-duck-eggs-packaging-student.html) & [linkedin](http://www.linkedin.com/pub/marian-obando/55/428/20a)

Many "green" product wrapping initiatives may focus on simply reducing the consumption of material, but this example of sustainable duck eggs packaging goes a step further. Paper that has already served its first function is incorporated into this design, making it a very ecological solution.

Marian Obando proposes the use of a [single sheet](https://www.trendhunter.com/trends/lata-pancakes) of [discarded newspaper](https://www.trendhunter.com/trends/debatin) for constructing the basic egg carton. She folds it into a squared basket and tucks a bit of hay into the bottom for protective cushioning. Once the four full shells have been slipped into the sustainable duck eggs packaging, a strip of card is wrapped around the small recycled pannier to keep everything in place. This is printed with basic information about the product, for sale at farmers' markets.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 73% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Packaging:** Creating packaging solutions that utilize recycled materials and reduce waste.
- **Circular Economy:** Implementing a system where materials are reused and repurposed, reducing the need for new resources.
- **Eco-friendly Design:** Utilizing environmentally conscious materials and practices in product packaging and design.

### Where This Applies

- **Food Packaging:** Exploring innovative ways to package food products sustainably and efficiently.
- **Sustainable Agriculture:** Integrating eco-friendly practices into farming and agricultural production.
- **Recycling and Waste Management:** Developing systems and technologies to efficiently collect, process, and repurpose waste materials.

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- [Sustainable Cafe Delivery Cases](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier.md)
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