# Sustainable Deodorant Creams i+m Partners with Quadpack to Launch a New Product for WE REDUCE! By Elena Rahman | Published 2021-05-06 | Updated 2021-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-deodorant-cream References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/im_joins_forces_with_Quadpack_for_new_We_Reduce_range/176408) Berlin-based brand i+m partners with [Quadpack](https://www.trendhunter.com/trends/shapeup-tube) to launch its new [sustainable deodorant cream](https://www.trendhunter.com/trends/humble-brands). The Rose Deodorant Cream is the newest addition to the German cosmetic brand's WE REDUCE! line, which focuses on sustainability and mindful beauty. The product is packaged in a sustainably innovative 30ml jar made with bio-based compostable material. Quadpack is the designer behind the jar's biodegradability and is part of the company's [Sulapac Nordic](https://www.trendhunter.com/trends/sulapac-marble-effect-packaging) Collection of beauty packaging. By offering all the advantages of plastic without leaving behind permanent microplastics, the Sulapac jar's raw materials follow the highest sustainability standards. As a fair-trade, vegan skincare brand, i+m's WE REDUCE! series was a finalist of the German Sustainability Ward Design 2021, thanks to its holistic packaging approach. Image Credit: Cosmetics Business ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 27% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Sustainable Beauty Products:** Opportunities for companies to innovate and develop sustainable and environmentally-friendly beauty products - **Bio-based Packaging:** Potential for companies to create biodegradable packaging materials for the beauty industry, minimizing waste and pollution - **Mindful Consumerism:** The beauty industry could benefit from catering to more mindful consumers who prioritize sustainability and ethical practices in their buying decisions ### Who This Affects Most - **Skincare:** Skincare companies have the opportunity to develop sustainable and eco-friendly products that align with the growing demand for green beauty alternatives - **Packaging:** Packaging companies can offer innovative solutions for eco-friendly and sustainable packaging in the beauty industry - **Sustainability Consulting:** Consulting services can cater to beauty brands who want to adopt more sustainable practices, including production methods, packaging, and supply chains. ## Related on Trend Hunter - [Recycled Metal Skincare Packaging](https://www.trendhunter.com/trends/nivea-creme-tin.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md) - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Bio-Based Monomaterial Skincare Packaging](https://www.trendhunter.com/trends/moisturizer-jars.md) - [Refillable Moisturizer Pods](https://www.trendhunter.com/trends/refillable-moisturizer-pod.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md)