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# Sustainable Clothing Collection Collaboartions
Craghoppers and the National Trust Join Forces

By Kalin Ned | Published 2023-12-08 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-clothing-collection
References: [ww.fashionnetwork](https://ww.fashionnetwork.com/news/Craghoppers-links-with-national-trust-for-first-collection) & [craghoppers](https://www.craghoppers.com/english-heritage/)

![Sustainable Clothing Collection Collaboartions](https://cdn.trendhunterstatic.com/thumbs/520/sustainable-clothing-collection.jpeg)

European outdoor brand Craghoppers recently announced that it will be stepping into a collaboration with the National Trust, Europe's largest conservation charity, to launch a sustainable clothing collection for the Autumn/Winter 2024 season. This partnership aims to reflect a joint commitment to caring for the environment while providing adventurers with a sustainable and innovative collection with bold patterns and prints inspired by the National Trust's cared-for countryside.

The color palettes of the Craghoppers x National Trust sustainable clothing collection evoke the essence of autumnal treks. The capsule includes various pieces such as print fleeces, warm insulated jackets, active-fitting legwear, waterproof jackets, trousers, and a comprehensive accessories range. The capsule also employs 100% recycled materials, plant-based DWR finishes, and partially recycled synthetic down.

Craghoppers’ Brand Director, James McNamara, said: “It is a privilege to be able to work with an institution like the National Trust on its mission to look after the great outdoors for generations to come.

Image Credit: Craghoppers

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 7% | Activity: 6% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Clothing Collections:** The collaboration between Craghoppers and the National Trust to create a sustainable clothing collection for the Autumn/Winter 2024 season reflects a joint commitment to caring for the environment and offers bold patterns and prints inspired by the countryside.
- **Recycled Materials and Innovation:** The Craghoppers x National Trust sustainable clothing collection incorporates 100% recycled materials, plant-based DWR finishes, and partially recycled synthetic down, showcasing the opportunity for innovative uses of eco-friendly materials.
- **Partnerships for Environmental Conservation:** The collaboration between Craghoppers and the National Trust highlights the growing trend of partnerships between brands and conservation organizations to promote sustainable practices and protect the environment.

### Sectors Adopting This

- **Outdoor Clothing:** The sustainable clothing collection by Craghoppers and the National Trust disrupts the outdoor clothing industry by offering consumers eco-friendly and stylish options for their adventures.
- **Conservation and Environmental Organizations:** The collaboration between Craghoppers and the National Trust paves the way for future partnerships between clothing brands and conservation organizations, creating opportunities for innovative and sustainable initiatives.
- **Fashion and Retail:** The launch of the Craghoppers x National Trust sustainable clothing collection highlights the increasing demand for eco-friendly fashion choices, creating a disruptive opportunity for fashion retailers to meet this growing consumer need.

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