# Sustainable Cleaning Collections Ikea's BORSTAD is Design-forward , Taking Cues from Tradition By Kalin Ned | Published 2020-01-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-cleaning References: [designtaxi](https://designtaxi.com/news/408216/IKEA-s-New-Cleaning-Tool-Collection-Is-Elegant-Friendly-On-The-Environment/) & [ikea](https://www.ikea.com/ch/en/news/borstad-limited-collection-pub70be37f0) Building on its eco-conscious ethos as a megabrand, IKEA is launching a [sustainable cleaning collection](https://www.trendhunter.com/trends/modern-living). The range is comprised out of tools that are aesthetically pleasing and modern-looking, but ones that take inspiration from traditional techniques of tidying up. The sustainable cleaning capsule is dubbed 'BORSTAD.' It is expected to be made available to consumers in the United States sometime in February 2020, which is perfect as many will be attempting to get out of the winter blues and begin their [spring cleaning routines](https://www.trendhunter.com/trends/mrs-meyers-dewdrop) in anticipation of the warmer months. The new BORSTAD collection is comprised out of various items that are offered at affordable prices. These include an "old, not outdated-style carpet beater," cedar blocks that keep moths away from clothes, hard-woven rattan baskets, and more. Image Credit: IKEA ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Cleaning Collections:** Opportunity for eco-conscious brands to develop aesthetically pleasing and modern-looking cleaning tools with inspiration from traditional techniques. - **Eco-conscious Products:** Opportunity for companies to create sustainable cleaning collections that cater to consumers' environmental concerns. - **Affordable Cleaning Solutions:** Opportunity for brands to offer affordable cleaning tools and accessories that are both functional and stylish. ### Where This Applies - **Home Cleaning Products:** Opportunity for home cleaning product manufacturers to develop sustainable and design-forward collections that meet consumer demands. - **Eco-friendly Brands:** Opportunity for eco-friendly brands to expand their product lines by introducing sustainable cleaning collections. - **Home Decor and Furnishings:** Opportunity for home decor and furnishing brands to create design-focused cleaning collections that complement their existing product offerings. ## Related on Trend Hunter - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Springtime Retailer Decor Ranges](https://www.trendhunter.com/trends/ikea-tjrlek-collection.md) - [Nature-Inspired Collaborative Designs](https://www.trendhunter.com/trends/bastua.md) - [Conscious Home Cleaners](https://www.trendhunter.com/trends/iken-clean.md) - [Affordable Pet-Specific Products](https://www.trendhunter.com/trends/ikea-7.md) - [Summer-Ready Outdoor Furniture Series](https://www.trendhunter.com/trends/ikea-collection-2.md) - [Style-Conscious Cleaning Tools](https://www.trendhunter.com/trends/everyday-cleaning-tools.md) - [Chic Scented Cleaning Supplies](https://www.trendhunter.com/trends/la-droguerie.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md)