# Eco-Friendly Gin Brand Apparel The Gray Whale Gin Sustainable Apparel Collection Raises Awareness By Michael Hemsworth | Published 2023-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-apparel-collection References: [bevnet](https://www.bevnet.com/spirits/2023/gray-whale-gin-launches-sustainable-apparel-collection-for-environmental-awareness-month) & [graywhaleginshop](https://graywhaleginshop.com/) The [Gray Whale](https://www.trendhunter.com/trends/gray-whale-gin) Gin Sustainable Apparel Collection is a new range of fashions that's intended to help raise awareness for Environmental Awareness Month. The collection includes garments and accessories each designed in California, and boast [eco-friendly materials](https://www.trendhunter.com/trends/in-good-company) like 100% recycled polyester, 100% recycled plastic and certified organic cotton fabrics. The items also feature 100% recycled paper for the hang tangs and packing materials that are 100% biodegradable. Purchase of the products will go towards supporting ocean conservation just like the brand's [ultra-premium gin](https://www.trendhunter.com/trends/lind-lime-gin). The Gray Whale Gin Sustainable Apparel Collection includes T-shirts, sweatshirts, hats and rash guards, which feature Easter eggs for fans to find. This includes things like a cocktail recipe for them to discover inside the clothing. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 71% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fashion:** The Gray Whale Gin Sustainable Apparel Collection showcases the trend of using eco-friendly materials like 100% recycled polyester and certified organic cotton to raise awareness for environmental conservation. - **Ocean Conservation:** The purchase of the Gray Whale Gin Sustainable Apparel Collection supports ocean conservation, highlighting the trend of brands aligning their products with social causes. - **Interactive Fashion:** The Gray Whale Gin Sustainable Apparel Collection incorporates Easter eggs and hidden elements within the clothing, reflecting the trend of engaging consumers through interactive fashion experiences. ### Who This Affects Most - **Fashion Retail:** The Gray Whale Gin Sustainable Apparel Collection offers opportunities for fashion retailers to tap into the growing demand for eco-friendly clothing made from recycled materials. - **Alcoholic Beverages:** The collaboration of the Gray Whale Gin Sustainable Apparel Collection with an ultra-premium gin brand presents opportunities for alcoholic beverage companies to extend their brand into sustainable fashion. - **Environmental Conservation:** The Gray Whale Gin Sustainable Apparel Collection highlights opportunities for environmental conservation organizations to partner with fashion brands to raise awareness and funds for their cause. ## Related on Trend Hunter - [Eco-Conscious Gin Brands](https://www.trendhunter.com/trends/gray-whale-gin.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Recycled Glass Gin Bottles](https://www.trendhunter.com/trends/gordons-gin.md) - [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md)