# Ethical Fashion Concept Shops Rue Saint Paul's Pop-Up Focuses on Sustainable and Ethical Fashion By Laura McQuarrie | Published 2019-05-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-and-ethical-fashion References: [prnewswire](https://www.prnewswire.com/news-releases/rue-saint-paul-opens-sustainable-and-ethical-concept-shop-at-nyc-pop-up-300841626.html) & [ruestpaul](https://ruestpaul.com/) For the month of May, Rue Saint Paul is hosting a New York City pop-up that shines a spotlight on [sustainable and ethical fashion](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform). The multi-brand shop for spring goods spotlights independent designers and eco-friendly materials, all around a 'Fly Away with Me' theme. This focus for the pop-up emphasizes the many places around the world that its featured designers hail from. The new [pop-up shop in NYC](https://www.trendhunter.com/trends/lil-sweet-treat) can be found in lower Manhattan's ON CANAL pop-up district. On-site, shoppers will find everything from ethically sourced jewelry designs to [organic beauty products](https://www.trendhunter.com/trends/velvety-lipstick-balms), plus fashion and accessories made with natural fabric. As well as being able to visit the pop-up shop and see its many sustainable and ethical items in person, consumers will also be able to attend exhibitions by local designers and artists to learn more. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 33% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion Retail:** Incorporating ethical and eco-friendly materials into clothing and accessories for both men and women presents an opportunity for a retail disruption in the fashion industry. - **Pop-up Retail:** The use of pop-up shops to introduce sustainable and ethical fashion to consumers creates a trend that could disrupt the traditional retail sector. - **Ethical Accessories Design:** Using sustainably sourced materials to create unique fashion accessories, such as jewelry, presents an opportunity for innovative designers to disrupt the traditional accessory market. ### Where This Applies - **Fashion and Apparel:** For the fashion industry, embracing sustainable and ethical fashion trends presents an opportunity to attract eco-conscious consumers. - **Retail:** Traditional retailers can explore pop-up shops to introduce sustainable and ethical fashion concepts to consumers. - **Accessories:** The accessories industry can embrace sustainable materials and design techniques to disrupt the traditional market space. ## Related on Trend Hunter - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Authentication Awareness Pop-Ups](https://www.trendhunter.com/trends/the-realreal-popup.md) - [Rooftop Clothing Pop-Ups](https://www.trendhunter.com/trends/ami-paris.md) - [Exclusive Quiet Luxury Pop-Ups](https://www.trendhunter.com/trends/quiet-luxury.md) - [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Sustainable Fashion Store Openings](https://www.trendhunter.com/trends/reformations-new-vancouver-location.md)