# Naturally Powered Air Purifiers The 'Briiv' Sustainable Air Purifier Cleans the Air and More By Michael Hemsworth | Published 2020-04-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-air-purifier References: [geeky-gadgets](https://www.geeky-gadgets.com/air-filter-17-04-2020/) & [kickstarter](https://www.kickstarter.com/projects/briiv/briiv-the-worlds-most-sustainable-air-filter) The '[Briiv](https://www.trendhunter.com/trends/briiv-pro-2)' sustainable air purifier is a [multifunctional appliance](https://www.trendhunter.com/trends/levoit-sprout) for the home or office that will work to clean the air in a space without requiring users to utilize synthetic filters to do so. The unit features filters that are made with 100% natural and renewable materials, and will work to clean the air effectively from fine particulate matter, gases, pollen, allergens, bacteria and mold spores. The unit also functions as a smart speaker, if desired, and has a minimalist design that integrates a touch of greenery into a space where it might not otherwise be possible to do so. The 'Briiv' sustainable air purifier is part of the continued increase in demand for air purification technology and effectively marries it with eco-friendly properties. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Air Purification:** The 'Briiv' air purifier showcases the rising demand for eco-friendly air purification technology. - **Natural and Renewable Filters:** The use of 100% natural and renewable filters in the 'Briiv' air purifier taps into the growing preference for sustainable filtration solutions. - **Multifunctional Appliances:** The integration of smart speaker capabilities in the 'Briiv' air purifier highlights the trend of multifunctional home appliances that provide added value to consumers. ### Industries Being Reshaped - **Air Purification Technology:** The 'Briiv' air purifier exemplifies the potential for disruptive innovation in the air purification technology industry by combining sustainability, functionality, and aesthetic appeal. - **Renewable Materials:** The use of 100% natural and renewable filters in the 'Briiv' air purifier opens up opportunities for disruptive innovation in the renewable materials industry, particularly in developing eco-friendly filtration solutions. - **Smart Home Appliances:** The incorporation of smart speaker capabilities in the 'Briiv' air purifier indicates disruptive innovation opportunities for the smart home appliances industry, offering a seamless integration of multiple functionalities. ## Related on Trend Hunter - [AI-Powered Air Purifiers](https://www.trendhunter.com/trends/briiv-pro-2.md) - [Plant-Powered Air Purifiers](https://www.trendhunter.com/trends/decorative-air-purifier.md) - [Plant-Supporting Air Purifiers](https://www.trendhunter.com/trends/florapur-air-purifier-concept.md) - [Algae-Powered Air Purifiers](https://www.trendhunter.com/trends/algenair-aerium.md) - [Moss-Powered Air Purifiers](https://www.trendhunter.com/trends/moss-air.md) - [Modern Air Purifier](https://www.trendhunter.com/trends/airthings-renew.md) - [Plant-Powered Air Purifiers](https://www.trendhunter.com/trends/neo-px-air-purifier.md) - [Minimalist Purifying Planters](https://www.trendhunter.com/trends/blow.md) - [Battery-Powered Air Purifiers](https://www.trendhunter.com/trends/dreo-macro-pro.md)