# Sustainability Trend Report Examine Movements Toward Eco-Friendly Materials By Rebecca Byers | Published 2012-03-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainability-trend-report References: [trendreports](http://www.trendreports.com/research/sustainability) Sustainable development has become a priority for many [families, businesses and corporations](https://www.trendhunter.com/trends/home-for-the-holidays1) in recent years, helped by the threat of global warming and the depletion of natural resources. Trend Hunter's Sustainability Trend Report examines sustainability across industries, showcasing innovative designs, initiatives and trends. As many houses, retail spaces and restaurants convert to [eco-friendly buildings](https://www.trendhunter.com/trends/rewild-homes), more and more solutions are being presented to incorporate [natural elements](https://www.trendhunter.com/trends/supernatural) to lessen the load on energy sources, such as air filtration systems. In addition to 32 PRO Trends like *Eco Fast Food*, *Greencentives* and *Reduce, ReNEWS, Recycle*, our report boasts over 280 examples of sustainability market research that highlights innovative green initiatives that benefit both consumer and corporation. Use our crowd-generated research to supercharge innovation at your company and discover the latest in "going green" culture. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Buildings:** Opportunity for innovative designs and initiatives to incorporate natural elements and reduce energy usage in houses, retail spaces, and restaurants. - **Air Filtration Systems:** Opportunity to develop advanced air filtration systems that reduce the load on energy sources and improve air quality. - **Green Initiatives for Consumers and Corporations:** Opportunity to create innovative green initiatives that benefit both consumers and corporations. ### Sectors Adopting This - **Architecture and Construction:** Opportunity to lead the way in developing eco-friendly building designs and materials. - **Environmental Technology:** Opportunity to create advanced air filtration systems and other technologies to improve sustainability and environmental impact. - **Sustainability Consulting:** Opportunity to provide expert advice and guidance on implementing green initiatives for both consumers and corporations. ## Related on Trend Hunter - [Sustainability-Focused Home Decor](https://www.trendhunter.com/trends/williamssonoma-greenrow.md) - [Regulated Sustainability Solutions](https://www.trendhunter.com/trends/foodchain-id.md) - [Business-Focused Environmental Responsibility Tools](https://www.trendhunter.com/trends/wildsight.md) - [Eco-Focused Egg Reporting Tools](https://www.trendhunter.com/trends/incredibly-sustainable-reporting-tool.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Modern Living Reports](https://www.trendhunter.com/trends/future-of-living.md) - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [Eco-Minded Malaysian Markets](https://www.trendhunter.com/trends/eco-shop.md)