# Water-Concerned Sustainability Pledges Levi's Will Use Less Water for Production Practices by 2025 By Kalin Ned | Published 2019-08-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainability-pledge References: [hypebeast](https://hypebeast.com/2019/8/levis-water-reduce-plan-50-per-cent-2025-goal-sustainability-denim) & [businesswire](https://www.businesswire.com/news/home/20190822005151/en/Levi-Strauss-Announces-New-Global-Water-Action) As concern for climate change and the scarcity of resources continues to grow, global brands are beginning to issue sustainability pledges to do their part for the environment, as well as position themselves favorably in consumer consciousness. Many companies have vowed to reduce the use of plastic, launch recycling programs, and create [eco-packaging alternatives](https://www.trendhunter.com/trends/wenlock-spring) for their products. The deadlines for most of these brand sustainability pledges are scheduled to be fulfilled by the year 2025. The latest brand to make a promise for an eco-conscious production model is [Levi's](https://www.trendhunter.com/trends/repossessed-climb-jeans). The [iconic jean company](https://www.trendhunter.com/trends/mango-jeans) is focusing on mediating its usage of water based on the resource's availability in the country it operates. The sustainability pledge is expected to reduce it by at least 50%. Photo Credits: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Opportunity to develop innovative packaging solutions that are sustainable and environmentally friendly. - **Water Conservation Technology:** Opportunity to create new technologies that minimize water usage in various industries. - **Sustainable Fashion Practices:** Opportunity to implement sustainable production methods and reduce environmental impact in the fashion industry. ### Where This Applies - **Packaging Industry:** Opportunity to capitalize on the demand for eco-friendly packaging solutions and develop innovative alternatives. - **Water Technology Industry:** Opportunity to create and implement new technologies that conserve water resources across different sectors. - **Fashion Industry:** Opportunity to embrace sustainable practices and reduce the environmental footprint in the production processes. ## Related on Trend Hunter - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md) - [Eco-Conscious Production Facilities](https://www.trendhunter.com/trends/soorty-enterprises.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md)