# Branded Sustainability Milestones Craghoppers Celebrates 100 Million Recycled Plastic Bottles By Kalin Ned | Published 2023-04-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainability-milestone References: [pavilions.ie](https://www.pavilions.ie/news/craghoppers-regatta) & [craghoppers](https://www.craghoppers.com/) Craghoppers, the [outdoor clothing brand](https://www.trendhunter.com/trends/adventure-gear1) established in 1965, is celebrating a huge sustainability milestone in the Summer of 2023. The company, which has made sustainability a pillar of its operations, has announced that it has [recycled over 100 million plastic bottles](https://www.trendhunter.com/trends/patagonia-2). Brand Director James McNamara noted that "reaching this milestone is a huge step for Craghoppers." This is not only an important sustainability milestone for Craghoppers but also an encouragement to other brands who are looking to develop more conscious production efforts. While Craghoppers implements [recycled materials](https://www.trendhunter.com/trends/unifi) in its outdoor product range without compromising on performance, the brand also continues to innovate in this space. For instance, Craghoppers' water-repellent technology—known as EcoShield DWR, utilizes "63% renewably sourced content from a variety of plant-based sources." Image Credit: Craghoppers ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 53% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Branding:** Brands are incorporating sustainable practices into their operations and communicating their milestones to consumers. - **Recycling Innovation:** Companies are finding innovative ways to incorporate recycled materials into their products while maintaining quality and performance. - **Eco-friendly Technologies:** Brands are investing in the development of environmentally friendly technologies for products and manufacturing processes. ### Sectors Adopting This - **Outdoor Clothing:** Outdoor clothing brands can find opportunities in developing sustainable and high-performance products using recycled materials and eco-friendly technologies. - **Packaging:** Packaging companies can innovate by developing solutions for recycling and reusing plastic bottles, such as Craghoppers' use of recycled bottles in their products. - **Manufacturing:** Manufacturing companies can find opportunities in investing in eco-friendly technologies for production processes and incorporating recycled materials into their products. ## Related on Trend Hunter - [Sustainable Clothing Collection Collaboartions](https://www.trendhunter.com/trends/sustainable-clothing-collection.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Recycled Carbon-Made Jackets](https://www.trendhunter.com/trends/lululemon-3.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Adventure Travel Pop-Up Stores](https://www.trendhunter.com/trends/travel-popup-store.md) - [Sustainability-Focused Adventure Gear](https://www.trendhunter.com/trends/adventure-gear1.md) - [Recycled Cider Packaging Launches](https://www.trendhunter.com/trends/aston-manor.md)