# Fashion Sustainability Loans Prada Signed a 5-Year Sustainability Term Loan with Crédit Agricole By Grace Mahas | Published 2019-11-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainability-loan References: [voguebusiness](https://www.voguebusiness.com/sustainability/prada-launches-sustainability-linked-loan) & [pradagroup](https://www.pradagroup.com/en/group/social-responsibility.html) In the wake of climate change, more brands are drastically shifting their focus to reduce their environmental impact, and recently, luxury fashion house Prada has set itself apart. The iconic apparel company signed a €50 million, 5-year sustainability term loan with Crédit Agricole Group. As per the terms of the contract, if Prada reaches certain sustainability goals -- for example, having stores assigned a LEED Gold or Platinum certification or meeting its[Re-Nylon](https://www.trendhunter.com/trends/renylon-collection) fabric use -- the rates of the loan will be reduced. “Now that [luxury] consumer and company awareness of sustainability has noticeably increased, a lot of other companies are to be expected to take on [sustainability-linked loans](https://www.trendhunter.com/trends/highend-luxury-watch),” says Mario Ortelli, managing partner of luxury advisory firm Ortelli&Co. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainability-linked Loans:** More companies are signing sustainability-linked loans to incentivize and achieve environmental goals. - **Eco-friendly Fashion:** Luxury fashion brands are focusing on producing more eco-friendly fashion pieces. - **LEED Certifications:** Achieving LEED Gold or Platinum certification is becoming a major sustainability goal for luxury brands. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands are spearheading fashion sustainability initiatives that will set a precedent for the industry. - **Banking & Finance:** Banks and financial institutions are starting to offer sustainability-linked loans that incentivize sustainable practices among companies. - **Sustainability Consulting:** Consultancy firms specializing in sustainability can offer innovative solutions to fashion brands looking to invest in eco-friendly initiatives. ## Related on Trend Hunter - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Sustainable AI Fashion Platforms](https://www.trendhunter.com/trends/pronti-ai.md) - [Conscious Retailer eCommerce Initiatives](https://www.trendhunter.com/trends/klarna-conscious-brands-collections.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Forest-Friendly Fashion Partnerships](https://www.trendhunter.com/trends/forestfriendly-fashion.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md)