# Senior Pet Beauty Pageants 10-Year-Old Sussex Spaniel Wins Westminster Dog Show By Bianca | Published 2009-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sussex-spaniel-wins-westminster-dog-show References: [roomfordebate.blogs.nytimes](http://roomfordebate.blogs.nytimes.com/2009/02/11/every-dog-has-his-day/?hp) & [nytimes](http://www.nytimes.com/slideshow/2009/02/11/sports/0210-WESTMINSTER_index.html) A 10-year-old Sussex Spaniel won the Westminster Dog Show, which got me wondering, isn't that a senior in dog years? If that's the case, it would be nice if we humans could learn a think or two from the world of canine beauty judging; just imagine if Miss America 2010 is 70 years old! Sure, some people would be barking mad, but crowning the Sussex Spaniel of the human world might not be such a bad idea. Take a look at the related trends and see some of the ways in which [old age is being embraced](https://www.trendhunter.com/trends/becauseofmyage). Who will be the Sussex Spaniel of the [celeb world](https://www.trendhunter.com/trends/longevity-serum)? ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 62% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Senior Beauty Pageants:** Disruptive innovation opportunity: Creating beauty pageants specifically for seniors to celebrate and empower aging individuals. - **Embracing Old Age:** Disruptive innovation opportunity: Developing products and services that cater to the needs and desires of elderly individuals, promoting an inclusive and positive aging experience. - **Age-inclusive Beauty Standards:** Disruptive innovation opportunity: Redefining beauty standards to include individuals of all ages, challenging societal norms and creating more diverse representations in the beauty industry. ### Sectors Adopting This - **Aging Services:** Disruptive innovation opportunity: Providing specialized services and support systems for the elderly population, offering solutions to enhance their quality of life. - **Fashion and Beauty:** Disruptive innovation opportunity: Developing age-inclusive fashion and beauty brands that cater to the unique needs and preferences of older customers. - **Entertainment and Media:** Disruptive innovation opportunity: Creating content that celebrates older individuals and highlights their contributions to society, breaking stereotypes and promoting inclusivity. ## Related on Trend Hunter - [Luxurious Canine-Celebrating Events](https://www.trendhunter.com/trends/world-dog-day.md) - [Senior Dog Adoption Campaigns](https://www.trendhunter.com/trends/trusted-housesitters.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Canine Longevity Soft Chews](https://www.trendhunter.com/trends/leap-years.md) - [Plant-Powered Senior Dog Foods](https://www.trendhunter.com/trends/senior-dog-food.md) - [Dog-Focused Longevity Drugs](https://www.trendhunter.com/trends/dog-lifespans.md) - [Dog Longevity Supplements](https://www.trendhunter.com/trends/arterra.md) - [Senior Cabaret Shows](https://www.trendhunter.com/trends/festival-of-chichester.md) - [Dog Skincare Lines](https://www.trendhunter.com/trends/dog-skincare.md)