# Street Style-Inspired Brands CRIPPEN By Susie Crippen Provides Chic Wearable Pieces for Everyday By Alyson Wyers | Published 2014-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/susie-crippen References: [youtu.be](http://youtu.be/Ehv0dsZCAEA) & [crippen-la](http://www.crippen-la.com/)  Susie Crippen, the founder and creative director behind fashion brand CRIPPEN, is inspired by the simple desire to wear clothes. Designed to provide women with chic and wearable clothing, CRIPPEN is about international street style and wearable looks from Tokyo to Istanbul. The clothing line is full of pieces Susie Crippen would wear herself, as she often makes pieces based on what she feels is missing in her own closet. CRIPPEN is a brand that believes in quality, as well as authenticity and collaboration. The disruptive designer feels some of her best ideas come from conversations with her team and the best fashion designers are ones who are true to themselves. Rather than being trendy, CRIPPEN strives to be ahead of the trend and offer pieces to customers that are unique. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** Opportunity for disruptive innovation: CRIPPEN can explore the use of eco-friendly materials and ethical production practices to create sustainable street style-inspired clothing. - **Minimalist Fashion:** Opportunity for disruptive innovation: CRIPPEN can focus on creating minimalist designs that prioritize clean lines, simplicity, and functionality for everyday wear. - **Global Fashion Influence:** Opportunity for disruptive innovation: CRIPPEN can explore collaborations with international designers to infuse diverse cultural influences into their street style-inspired collections. ### Sectors Adopting This - **Fashion Design:** Opportunity for disruptive innovation: CRIPPEN can leverage innovative design techniques and materials to create unique and fashionable street style-inspired clothing. - **Sustainable Fashion:** Opportunity for disruptive innovation: CRIPPEN can pioneer sustainable practices in the fashion industry by focusing on eco-friendly materials, ethical sourcing, and transparent production processes. - **Collaborative Fashion:** Opportunity for disruptive innovation: CRIPPEN can foster collaborations with other fashion designers and industry professionals to create innovative and unique street style-inspired clothing. ## Related on Trend Hunter - [Collaborative Web-Themed Limited Streetwear](https://www.trendhunter.com/trends/invasion-line.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Timeless Easy-Care Clothing](https://www.trendhunter.com/trends/long-lasting-clothing.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Effortless Worn-In Menswear](https://www.trendhunter.com/trends/imogene-willie.md) - [Sustainable Clothing Collection Collaboartions](https://www.trendhunter.com/trends/sustainable-clothing-collection.md)