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# Sushi Burrito Hybrids
Sushito is the Brain Child of Unami Sushi & Asian Grill Owner

By Erin Fox | Published 2015-02-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sushito
References: [uoregon.spoonuniversity](http://uoregon.spoonuniversity.com/2015/02/09/sushi-burrito-will-change-way-eat-sushi-forever/) & [facebook](https://www.facebook.com/pages/Unami-Sushi-Asian-Grill/194341314056531)

Sushito is the combination of sushi and burrito. Created by Toby of Unami Sushi & Asian Grill, the [vegan and vegetarian-friendly](https://www.trendhunter.com/trends/sushi-momo) menu consists of 19 different Sushito flavors. Toby says, "We want our sushi to be known as a product that you can feel good eating.” Each sushi burrito roll consists of rice, fresh fish, veggies, cream cheese, tempura flakes, seaweed salad and your favorite sauces in a soy wrap.

This quick service item makes for a [healthy alternative to fast food](https://www.trendhunter.com/trends/premium-poke-bowls). The sushi burrito is a great spin-off of the traditional hand roll, however, it is enclosed in a soy wrap instead of seaweed. Mixing Mexican and Japanese cuisines has proven to become the next big thing for sushi.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 40% | Activity: 39% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Sushi Burrito Hybrids:** The combination of sushi and burrito creates a new breed of quick service item.
- **Ethnic Cuisine Fusion:** Combining traditional dishes with exotic recipes creates a unique blend of flavors.
- **Healthy Fast Food:** Fast food can be healthy and delicious at the same time.

### Who This Affects Most

- **Fast Casual Restaurants:** The concept of combining two different cuisines makes it an attractive option for fast food chains to innovate.
- **Food Trucks:** It’s a perfect option for food trucks to tap into the fast and healthy food industry.
- **Grocery Retailers:** Retailers can offer sushi burrito kits for customers to create their own sushi burritos and enjoy at home.

## Related on Trend Hunter

- [Chili Crisp California Rolls](https://www.trendhunter.com/trends/spicy-sushi-roll.md)
- [Bread-Based Sushi Foods](https://www.trendhunter.com/trends/doughmakase.md)
- [Convenient Sushi Bakes](https://www.trendhunter.com/trends/sushi-bakes.md)
- [Cajun-Asian Fusion Sushi](https://www.trendhunter.com/trends/tempura-shrimp-sushi-roll.md)
- [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md)
- [Hatch Chile Sushi Rolls](https://www.trendhunter.com/trends/crunchy-hatch-chile-chicken-sushi-roll.md)
- [Square Spicy Tuna Sushi](https://www.trendhunter.com/trends/pressed-spicy-tuna-roll.md)
- [Plant-Powered Sushi Courses](https://www.trendhunter.com/trends/omakase-sushi-course.md)
- [Elevated Restaurant Sushi Experiences](https://www.trendhunter.com/trends/sushi-experience.md)
