# Savory Latin-Fused Sushi Sushiritto San Francisco Makes Burrito Style Rolls By Vivian Lau | Published 2012-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sushiritto References: [lostateminor](http://www.lostateminor.com/2012/08/21/sushiritto-a-delicious-sushiburrito-mashup/) & [sushirrito](http://www.sushirrito.com/food/) The Sushiritto restaurant in San Francisco has been met with incredible success -- in fact, it just opened up a second store in downtown San Fran alongside its SoMa location. Melding [savory Latin tastes](https://www.trendhunter.com/trends/bombastic-supper-club) with the clean and crisp taste of [fresh sushi](https://www.trendhunter.com/trends/sushi-momo), Sushiritto is introducing those who are not so fish-friendly to the Asian delicacy in an entirely new way. At first glance, the concept may seem redundant as the [burritos](https://www.trendhunter.com/trends/wet-burrito) may seem exactly like a regular sushi handroll, only bigger. However, as you read the menu, you find that it boasts unique fillings like pork belly, swiss cheese, tuna picante, mushrooms and Sriracha aioli -- all ingredients you would never find on your typical 'maki' platter. The next time you're in a quandary over what type of cuisine to eat, check out Sushiritto for the best of both worlds. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fusion Cuisine:** Exploring the combination of different culinary traditions, creating unique and unexpected flavor profiles. - **Alternative Ingredients:** Using unconventional ingredients in traditional dishes, providing a new twist on familiar foods. - **Upsized Food:** Offering larger portion sizes and creative presentation, appealing to those seeking a satisfying dining experience. ### Sectors Adopting This - **Food and Beverage:** Opportunity for restaurants and food companies to innovate by mixing cuisines or using alternative ingredients to attract a wider customer base. - **Hospitality:** Hotels and resorts can incorporate fusion dishes into their menus, providing guests with unique dining experiences that blend local and international flavors. - **Casual Dining:** Casual dining establishments can capitalize on the trend of upsized food by offering creative, larger portion options to provide a memorable meal for their customers. ## Related on Trend Hunter - [Tuna-Packed Poke Burritos](https://www.trendhunter.com/trends/fresh-poke-burrito.md) - [Chili Crisp California Rolls](https://www.trendhunter.com/trends/spicy-sushi-roll.md) - [Cajun-Asian Fusion Sushi](https://www.trendhunter.com/trends/tempura-shrimp-sushi-roll.md) - [Square Spicy Tuna Sushi](https://www.trendhunter.com/trends/pressed-spicy-tuna-roll.md) - [Hatch Chile Sushi Rolls](https://www.trendhunter.com/trends/crunchy-hatch-chile-chicken-sushi-roll.md) - [Elevated Restaurant Sushi Experiences](https://www.trendhunter.com/trends/sushi-experience.md) - [Convenient Sushi Bakes](https://www.trendhunter.com/trends/sushi-bakes.md) - [Elevated Sushi Offerings](https://www.trendhunter.com/trends/kura-sushi-1.md) - [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md)