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# Sushi Rolling Machine
Bandai Namco

By robitrocks | Published 2007-09-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sushi-training-for-little-sushi-chefs
References: [tokyomango](http://www.tokyomango.com/tokyo_mango/2007/09/norimaki-machin.html) & [bandainamco.co.jp](http://www.bandainamco.co.jp/releases/2007062102.html)

Bandai Namco has created an automatic sushi roller for little sushi chefs in training. It's a fun way to get kids to help out in the kitchen.

**Implications** - While you may think it's too good to be true, it really isn't too complicated to use. As the name states, it's automated, so operating the device pretty much requires no effort at all. Simply place the seaweed, rice and other ingredients into the orange machine and turn the rollers -- you'll be eating your own homemade sushi within seconds.

The added convenience of the Bandai Namco for eating this Japanese delicacy is perfect even for adults who don't want the hassle of complicated cooking procedures.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 79% | Activity: 37% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Automatic Sushi Rolling:** Automated devices like Bandai Namco's sushi roller offer a disruptive innovation opportunity for simplifying the sushi-making process.
- **Kid-friendly Kitchen Gadgets:** The creation of kid-friendly cooking tools, such as Bandai Namco's automatic sushi roller, presents an opportunity for engaging young ones in culinary activities.
- **Convenient Homemade Meals:** The development of devices like the Bandai Namco sushi roller allows for easy and quick preparation of homemade meals, catering to individuals who value convenience.

### Who This Affects Most

- **Kitchen Appliances:** The kitchen appliance industry can explore opportunities to develop more automated devices for simplifying cooking processes.
- **Children's Products:** The children's product industry can tap into the trend of kid-friendly cooking tools and develop innovative gadgets to engage young ones in culinary activities.
- **Food Preparation Services:** Food preparation service providers can incorporate automated machines like the Bandai Namco sushi roller to offer convenient and quick meal options to their customers.

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