# Sushi-Flavored Chips Calbee's Sushi Snack Mimics the Flavor of O-Toro Tuna By Laura McQuarrie | Published 2015-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sushi-snack References: [en.rocketnews24](http://en.rocketnews24.com/2015/07/09/sushi-flavored-potato-chips-could-our-world-really-be-so-beautiful) & [calbee](https://www.calbee.com/) By producing bold flavors like sour citrus and pizza as potato chips, [Calbee](https://www.trendhunter.com/trends/asian-style-chips) continues to prove itself unafraid of experimenting with food, especially in the development of a new sushi snack. One potato chip bag from the experimental snack brand is meant to taste like o-toro, known as a premium sushi-grade tuna. To simulate the fishy flavor, Calbee uses ingredients like avocado, soy powder and wasabi to recreate a salty, spicy flavor. This combination of ingredients is based around the practice of dipping a piece of avocado into a dish of wasabi and soy sauce, which is said to perfectly replicate the taste of o-toro. Although the rest of the world tends to gawk at some of the unusual chip flavors that come out of Asia, [Lay's Do Us](https://www.trendhunter.com/trends/lays-flavor-that-hits-home) a Flavor contest and other experimental brand flavors are helping to popularize potato chips that taste like an entire meal. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Bold-flavored Chips:** Opportunity for snack companies to create innovative and unique chip flavors that mimic different dishes and cuisines. - **Experimental Snack Brands:** Opportunity for snack brands to develop unusual and adventurous flavors to stand out in the market. - **Potato Chip Innovations:** Opportunity for companies to push the boundaries of potato chip flavors, offering consumers new and exciting taste experiences. ### Industries Being Reshaped - **Snack Food:** Snack food companies can explore and innovate with unique chip flavors to attract customers looking for adventurous taste experiences. - **Food and Beverage:** The food and beverage industry can incorporate innovative chip flavors into their products, catering to consumers seeking new and diverse taste options. - **Food Manufacturing:** Opportunity for food manufacturers to create and produce unique chip flavors that offer a twist on traditional snacking options. ## Related on Trend Hunter - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Edamame-Seasoned Snack Chips](https://www.trendhunter.com/trends/edamameflavored-potato-chips.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [Umami Shrimp Chip Snacks](https://www.trendhunter.com/trends/calbee-shrimp-chips.md) - [Burger-Flavored Potato Snacks](https://www.trendhunter.com/trends/mos-burger-potato-torottama-cheese-teriyaki-burger-flavor.md) - [Imitation Crabstick Chips](https://www.trendhunter.com/trends/snacks.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Controversial Snack Chips](https://www.trendhunter.com/trends/illegal-chips.md) - [Shrimp Chips-Focused Campaigns](https://www.trendhunter.com/trends/calbee-america.md)