# 16-Course Sushi Experiences Sushi Masu Offers a Unique Omakase and a Curated 'Masu Picnic Box' By Debra John | Published 2025-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sushi-masu References: [masunyc](https://masunyc.com/) & [instagram](https://www.instagram.com/sushi_masu_nyc/?igsh=d2hzd200MHVmYnZ2&utm_source=qr)  Situated on Manhattan’s Upper West Side, [Sushi Masu](https://www.trendhunter.com/trends/sushi-by-bo) delivers a refined yet inviting culinary experience, just moments from Central Park. Now through September 1, 2025, the restaurant is offering its signature [16-course omakase](https://www.trendhunter.com/trends/the-journey-1) at a special seasonal rate of $78 per guest (formerly $88). With seating limited to 10 at the chef’s counter, diners enjoy an immersive and personalized encounter, observing the artistry behind each course. As such, the menu showcases [pristinely sourced seafood](https://www.trendhunter.com/trends/flex-mussels) flown directly from Tokyo’s Toyosu Market, honoring both seasonality and precision. Complementing the omakase, Sushi Masu debuts its 'Masu Picnic Box,' a thoughtfully composed, two-tier set ideal for al fresco dining. Priced at $48, it includes "eight premium nigiri selections and three signature rolls (spicy tuna, king salmon, and yellowtail), available Saturdays and Sundays from 12–2 PM." Enhanced by a curated sake program, Sushi Masu stands out as a discreet yet exceptional destination within New York’s sushi landscape. Image Credit: Sushi Masu ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 15% | Activity: 20% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Immersive Dining Experiences:** The rise of intimate and personalized dining events, such as the 16-course omakase at a sushi counter, offers a unique blend of entertainment and gastronomy. - **Curated Takeout Innovations:** The emergence of premium, curated takeout options like the 'Masu Picnic Box' reflects a growing demand for high-quality, convenient dining experiences that can rival in-restaurant meals. - **Source-conscious Cuisine:** Emphasizing seasonality and direct sourcing from markets like Tokyo’s Toyosu Market highlights a commitment to quality and authenticity that appeals to increasingly discerning consumers. ### Who This Affects Most - **Gourmet Restaurants:** New approaches in fine dining, offering exclusive experiences such as the 16-course sushi omakase, redefine customer expectations for engagement and quality. - **Luxury Takeaway Services:** A shift towards upscale takeout options, demonstrated by offerings like the 'Masu Picnic Box,' caters to a niche market seeking restaurant-quality food at home or outdoors. - **Sustainable Seafood Suppliers:** The demand for sustainably-sourced seafood, directly imported from renowned markets like Toyosu, is driving innovation in supply chains dedicated to freshness and traceability. ## Related on Trend Hunter - [At-Home Omakase Experiences](https://www.trendhunter.com/trends/noble-fresh-cart.md) - [Elevated Restaurant Sushi Experiences](https://www.trendhunter.com/trends/sushi-experience.md) - [Intimate Omakase Pop-Ups](https://www.trendhunter.com/trends/sushi-by-bo.md) - [Opulent Sushi Takeaway Menus](https://www.trendhunter.com/trends/uchi-1.md) - [17-Course Omakase Restaurants](https://www.trendhunter.com/trends/sunset-sushi-miami.md) - [Plant-Powered Sushi Courses](https://www.trendhunter.com/trends/omakase-sushi-course.md) - [Japanese-Peruvian Fusion Cuisine](https://www.trendhunter.com/trends/japaneseperuvian-fusion-cuisine.md) - [Premium Sushi Restaurant Menus](https://www.trendhunter.com/trends/kura-reserve.md) - [Elevated Sushi Offerings](https://www.trendhunter.com/trends/kura-sushi-1.md)