# Extra-Terrestrial Dining Sushi in Space Promotes Out-of-This World Taste By Josh Mears | Published 2012-01-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sushi-in-space References: [holykaw.alltop](http://holykaw.alltop.com/sushi-in-space-video?tu2=1) & [vimeo](http://vimeo.com/34854673#embed) You may have said at one point or another that your dinner dish is out of this world, but Sushi in Space really is, literally, out of this world. In one of the most interesting and original, albeit bizarre publicity stunts I've ever seen, Sticky Rice has collaborated with Bark Advertising and RVA TV to produce [sushi in space](https://www.trendhunter.com/trends/zero-microgravity). Sushi in space is no fake though, they actually made a [sushi roll](https://www.trendhunter.com/trends/hot-hot-honey-roll) and shot it up into space; a bold statement and an ingenious way to announce that Sticky Rice's sushi really is out of this world. Sushi in space will most likely pave the way for all sorts of [floating/flying food publicity stunts](https://www.trendhunter.com/trends/mumm-cordon-rouge) -- after all, this is a surefire way to prove your product is out of this world. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 76% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Space Food Marketing:** Companies will find creative ways to promote their products through space food marketing. - **Astronaut Dining Experience:** Space agencies and private companies alike will focus on creating an enjoyable dining experience for astronauts. - **Space-ready Cuisine:** Chefs and food companies will develop space-ready cuisine to cater to the growing demand for space tourism. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies will explore new markets by developing food products fit for space travel. - **Space Exploration:** Space agencies and private space companies will collaborate with food companies to improve the food experience and nutrition for astronauts during long space missions. - **Tourism:** The space tourism industry will see a rise as companies offer unique dining experiences such as space sushi. ## Related on Trend Hunter - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Glow-in-the-Dark Sushi Bars](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar.md) - [Galactic Atmosphere Restaurants](https://www.trendhunter.com/trends/spacevip.md) - [Space Sake Brewing Initiatives](https://www.trendhunter.com/trends/dassai-moon-project.md) - [Space-Bound Condiments](https://www.trendhunter.com/trends/bring-taste-to-space.md) - [Elevated Restaurant Sushi Experiences](https://www.trendhunter.com/trends/sushi-experience.md) - [Intergalactic Chicken Nuggets](https://www.trendhunter.com/trends/space-nuggets.md) - [Extraterrestrial Influencer Campaigns](https://www.trendhunter.com/trends/alien-acquisition.md) - [Playful Space-Themed Desserts](https://www.trendhunter.com/trends/spacethemed-dessert.md)