# Oceanic Restaurant Branding Sushi & Co is a Cruise Ship Eatery That Recently Got a Makeover By Rebecca Byers | Published 2015-04-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/sushi-co References: [fubiz.net](http://www.fubiz.net/2015/04/13/sushi-co-visual-identity/) & [bond.fi](http://www.bond.fi/projects/) Sushi & Co is a Japanese restaurant located on a cruise ship that sails the Baltic Sea. The restaurant recently tapped Finnish design firm Bond to create a range of menus, place settings and a new logo in order to breath fresh life into the brand. The result is a beautifully designed visual identity by Bond that features playful patterned references to the ocean in several shades of salmon pink. The clever fish-shaped logo featuring an ampersand hook, which is replicated across all of the promotional materials and table setting. The redesign also includes a brand new look to the restaurant's exterior, which is maximized by the new clever logo. This unique re-imagination of the restaurant's branding completes reinvents the dining experience. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 67% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Oceanic Restaurant Branding:** Disruptive innovation opportunity: Explore creative and playful visual identities that incorporate themed elements to enhance the dining experience. - **Cruise Ship Dining:** Disruptive innovation opportunity: Develop unique dining concepts tailored specifically for cruise ship environments. - **Collaborative Design:** Disruptive innovation opportunity: Partner with design firms to revamp branding and create cohesive visual identities for restaurants. ### Who This Affects Most - **Hospitality:** Disruptive innovation opportunity: Integrate immersive branding elements that enhance the overall guest experience in the hospitality industry. - **Cruise Ship Industry:** Disruptive innovation opportunity: Utilize innovative design strategies to create memorable dining experiences on cruise ships. - **Graphic Design:** Disruptive innovation opportunity: Collaborate with design agencies to develop unique visual identities that captivate consumers in various industries. ## Related on Trend Hunter - [Brutalist-Inspired Serene Restaurants](https://www.trendhunter.com/trends/sushibox.md) - [Reimagined Gourmet Seafood Branding](https://www.trendhunter.com/trends/seafood-branding.md) - [Space Tourism-Inspired Restaurants](https://www.trendhunter.com/trends/ichi-station.md) - [Regionally Inspired Restaurant Designs](https://www.trendhunter.com/trends/kioku.md) - [Minimal Interior Sushi Restaurants](https://www.trendhunter.com/trends/sushibox-restaurant.md) - [Ominous Interior Sushi Restaurants](https://www.trendhunter.com/trends/origami-restaurant.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Japanese Archipelago Resto Interiors](https://www.trendhunter.com/trends/labysse-monte-carlo.md) - [Design-Forward Omakase Restaurants](https://www.trendhunter.com/trends/omakase-restaurant.md)