# Stylish Sushi Knapsacks These Sushi Backpacks Resemble the Iconic Seafood Dish By Joey Haar | Published 2016-07-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sushi-backpacks References: [incrediblethings](http://incrediblethings.com/products/sushi-backpacks/) & [item.rakuten.co.jp](http://item.rakuten.co.jp/gretsch/turn-b6318?scid=af_pc_etc&sc2id=308186821) Get all the joy of carrying sushi with you wherever you go -- without any of the smell -- by wearing these sushi backpacks from Japanese apparel and design company Turn Over. Since sushi is conveniently back-shaped (when enlarged a few dozen times, at least), the sushi backpacks are comfortable and voluminous vessels for [back-to-school shoppers](https://www.trendhunter.com/trends/plezi-sugar-pack) whose children have advanced palettes. Turn Over's sushi backpacks come in three options: salmon, shrimp, and tamago (cooked egg). In each, the "rice" portion of the backpack holds the wearer's wares. The bags feature slots for phones or iPods within and a [pocket for a water bottle](https://www.trendhunter.com/trends/general-research-parasite-bag) without. Measuring in at 26 centimeters wide, 36 centimeters tall, and 12 centimeters deep (not including the "fish"), they are sure to provide ample space. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Sushi-inspired Fashion:** Disruptive innovation opportunity: Create a line of sushi-inspired accessories, such as hats or shoes. - **Food-inspired Backpacks:** Disruptive innovation opportunity: Design backpacks in the shape of other popular food items, such as hamburgers or pizza. - **Functional Backpacks:** Disruptive innovation opportunity: Develop backpacks with specialized compartments for specific items, like laptops or cameras. ### Sectors Adopting This - **Apparel and Fashion:** Disruptive innovation opportunity: Incorporate unique and unconventional designs into clothing lines. - **Children's Products:** Disruptive innovation opportunity: Create innovative and interactive products for kids that resonate with their interests. - **Outdoor Gear:** Disruptive innovation opportunity: Design backpacks and gear that combine style with functionality for outdoor enthusiasts. ## Related on Trend Hunter - [Food-Inspired Fashionable Purses](https://www.trendhunter.com/trends/stan-onigiri-purse.md) - [Oversized Earbud Backpacks](https://www.trendhunter.com/trends/airpack.md) - [Earbud-Inspired Backpack Designs](https://www.trendhunter.com/trends/airpack-backpack.md) - [Samurai-Inspired Dynamic Backpacks](https://www.trendhunter.com/trends/randoseru.md) - [Toy Capsule Display Backpacks](https://www.trendhunter.com/trends/showy-gacha-2.md) - [Virtual Pet-Themed Backpacks](https://www.trendhunter.com/trends/tamagotchi-4.md) - [Micro-Sized Candy-Themed Backpacks](https://www.trendhunter.com/trends/haribo-mini-backpacks.md) - [Snack-Inspired Backpacks](https://www.trendhunter.com/trends/cheetos-x-sprayground.md) - [Sushi-Inspired Computer Mouses](https://www.trendhunter.com/trends/moushi-mouse.md)