# All-Vegan Sushi Boxes ima is Introducing the First Plant-Based Salmon Sushi Alternative to the UK By Laura McQuarrie | Published 2018-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sushi-alternative References: [instagram](https://www.instagram.com/p/BjMychUn9At/?utm_source=ig_embed) & [weareima](https://www.weareima.co.uk/ima-products) When it comes to fish-free sushi alternatives, [vegan and vegetarian consumers](https://www.trendhunter.com/trends/sushi-momo) are often forced to settle on lackluster vegetable options that simply omit the meat. 'ima' is setting itself apart by introducing "the alternative sushi family," which is made up of entirely plant-based offerings that are both creative and highly flavorful. 'the original one' from ima takes the form of a mix of sweet chili tofu and blossom rice. 'the happy one' also features blossom rice, but with ima's interpretation of hoisin "duck." Similarly, 'the surprising one' takes the form of nigiri and maki rolls that introduce what ima calls "the first [plant-based alternative to salmon sushi](https://www.trendhunter.com/trends/salmon-style-flakes) in the UK" that's made with carrots. While there have been plenty of [plant-based meat alternatives](https://www.trendhunter.com/trends/plant-based-seafood-co) introduced to replace everything from chicken and beef to pork and even cooked fish, there has been limited innovation when it comes to recreating raw fish. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Seafood:** Creating plant-based alternatives for seafood is a disruptive innovation that can attract vegan and environment-conscious consumers. - **Creative Vegetarian Options:** Introducing unique and flavorful vegetarian options can attract more customers, even those who are not vegetarian. - **Sustainable Sushi:** Sustainable and ethical sourcing of ingredients can differentiate sushi restaurants and attract socially responsible consumers. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the growing demand for plant-based and sustainable options. - **Restaurant:** Sushi restaurants can differentiate themselves and attract new customers by offering unique and creative plant-based options. - **Health and Wellness:** Health and wellness companies can showcase the health benefits of plant-based diets and promote their products to vegetarian and vegan consumers. ## Related on Trend Hunter - [Whole-Cut Plant-Based Salmon](https://www.trendhunter.com/trends/wholecut-plantbased-salmon.md) - [Seaweed-Based Salmon Alternatives](https://www.trendhunter.com/trends/salmon-substitute.md) - [Unconventional Fish Alternatives](https://www.trendhunter.com/trends/woop4.md) - [Vegan Smoked Salmon Slices](https://www.trendhunter.com/trends/vegan-smoked-salmon-slices.md) - [Plant-Powered Sushi Courses](https://www.trendhunter.com/trends/omakase-sushi-course.md) - [Climate-Friendly Salmon Alternatives](https://www.trendhunter.com/trends/salmoonish.md) - [Whole-Cut Plant-Based Tuna](https://www.trendhunter.com/trends/impact-food.md) - [Plant-Based Foodservice Sashimis](https://www.trendhunter.com/trends/plantbased-tuna-sashimi.md) - [Plant-Based Salmon Alternatives](https://www.trendhunter.com/trends/salmon-style-flakes.md)