# Fragrant Winter-Themed Bath Oils Susanne Kaufmann's Oil Bath Winter Blend Boasts Essential Oils By Jana Pijak | Published 2021-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/susanne-kaufmann-1 References: [susannekaufmann](https://www.susannekaufmann.com/en/products/oil-bath-winter?variant=432&category=97&subcat=75) Susanne Kaufmann's Oil Bath Winter blend is a seasonal skincare product made with nourishing and fragrant essential oils. The product's medley of cinnamon, clove and orange essential oils results in a [festive and winter-themed scent](https://www.trendhunter.com/trends/balsam-fir) that is rich without relying on harsh toxins. Additionally, the fragrant blend protects one's skin from harsh seasonal elements. Inspired by aromatherapy self care practices, this bath oil is formulated to "improve one’s mood and leave the skin feeling pleasantly supple." The Susanne Kaufmann Oil Bath Winter blend is available in two sizes -- 200 ml and 500 ml -- and is a [luxury self care gift](https://www.trendhunter.com/trends/bath-body-gift-set) that speaks to growing consumer desires for clean and fragrance products that are gentle on skin. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 33% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Seasonal Skincare Products:** There is an opportunity for other skincare brands to create seasonal products with fragrant essential oils that improve skin health and provide holistic self-care experiences for consumers. - **Clean & Fragrant Self-care Products:** Consumers are increasingly looking for clean and fragrance products that are gentle on their skin, so there is scope for businesses to create more natural and fragrant self-care products that deliver on both of these consumer demands. - **Aromatherapy-inspired Products:** The popularity of aromatherapy practices and the health benefits of essential oils provide an opportunity for brands to create more products that are inspired by these practices and target consumers looking for holistic wellness experiences. ### Who This Affects Most - **Beauty and Skincare:** The beauty and skincare industries can explore the creation of seasonal and naturally fragrant products that offer holistic self-care experiences for their customers. - **Personal Care:** The personal care industry can create more natural and fragrant self-care products that provide skin health benefits and improve the consumer's mood. - **Wellness:** The wellness industry can expand their offerings to include more aromatherapy-inspired products that provide holistic wellness experiences to their customers. ## Related on Trend Hunter - [Modern Winter-Inspired Fragrances](https://www.trendhunter.com/trends/winterinspired-fragrance.md) - [Mini Aromatic Bath Oils](https://www.trendhunter.com/trends/olverum-bath-oil.md) - [Winter-Inspired Skincare Scents](https://www.trendhunter.com/trends/limited-edition-cedarwood.md) - [Warming Rejuvenation Bath Products](https://www.trendhunter.com/trends/dr-teals-seasonal-products.md) - [Body Oil Gift Sets](https://www.trendhunter.com/trends/brunels-trinity-body-oil-holiday-box.md) - [Unconventional Bubble Baths](https://www.trendhunter.com/trends/bubble-bath-gift-set.md) - [Floral-Inspired Bath Kits](https://www.trendhunter.com/trends/bath-experience.md) - [Festive Skin-Centric Gift Sets](https://www.trendhunter.com/trends/loccitanes-holiday-sets.md) - [Seasonal Winter-Themed Candles](https://www.trendhunter.com/trends/winter-line.md)