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# Color-Focused Fashion Campaigns
The Susana Monaco Spring 2010 Line Pops Against White

By Meghan Young | Published 2009-11-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/susana-monaco-spring-2010
References: [behance.net](http://www.behance.net/Gallery/Susana-Monaco-Spring-2010-Campaign/335618) & [susanamonaco](http://susanamonaco.com/spring2010.aspx)

You’re a good photographer if you can use minimal settings and props to your advantage, creating model-centric shots such as these Susana Monaco Spring 2010 images. Photographer Michael Creagh created a dynamic setting with no more than a white wall, [white balloon](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), the beautiful Martha Hunt, and great lighting.

Of course, the [colorful garments](https://www.trendhunter.com/trends/vowels-1) are what truly stole the show. The Susana Monaco Spring 2010 line made it easy for Creagh to use such a [bare backdrop](https://www.trendhunter.com/trends/stein). Check out the gallery and let me know if you agree.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 66% | Activity: 22% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Minimalist Fashion Photography:** Opportunity to create captivating fashion campaigns by using minimal settings and props to highlight models and garments.
- **Color-driven Fashion Lines:** Opportunity for fashion brands to create bold and vibrant collections that stand out against simple backdrops.
- **Creative Use of Lighting:** Opportunity for photographers to experiment with lighting techniques to enhance the visual impact of fashion campaigns.

### Industries Being Reshaped

- **Fashion Photography:** Opportunity for photographers to innovate and create visually stunning fashion campaigns using minimalist approaches.
- **Fashion Design:** Opportunity for fashion brands to design colorful and visually striking collections that can be showcased in simple settings.
- **Lighting Equipment:** Opportunity for lighting equipment manufacturers and suppliers to develop innovative lighting solutions that enhance fashion photography.

## Related on Trend Hunter

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- [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)
- [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)
- [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md)
