# Cancer-Fighting Peripherals The Susan G Komen Mouse from Microsoft Computes for the Cure By Michael Hines | Published 2010-10-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/susan-g-komen-mouse References: [engadget](http://www.engadget.com/2010/10/05/microsoft-kicks-out-a-pink-mouse-for-breast-cancer-awareness-mon/) & [microsofthardwareblog](http://microsofthardwareblog.com/?p=912) You can support breast cancer research while you compute if you use the new Susan G. Komen mouse from [Microsoft](https://www.trendhunter.com/trends/adaptive-computer-accessories). This mouse is draped in pink and features the iconic light [pink ribbon](https://www.trendhunter.com/trends/together-in-pink-collection) that has become an icon of strength and hope. For every Susan G. Komen mouse sold, Microsoft will donate $4 of the proceeds to Komen for the Cure. This mouse is on sale from now until the end of September of *next* year, so there’s no excuse for you not to pick up one of these [breast cancer-fighting peripherals](https://www.trendhunter.com/trends/fitcrunch-strawberry-strudel). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Cancer-fighting Peripherals:** Opportunity for companies to develop and market peripherals that support charitable causes and raise awareness for specific diseases. - **Cause Marketing:** Growing trend of businesses collaborating with nonprofit organizations to develop products that support charitable causes. - **Socially Conscious Consumerism:** Increasing demand from consumers for products that align with their values and contribute to social good. ### Who This Affects Most - **Technology:** Tech companies can explore partnerships with nonprofit organizations to create purpose-driven peripherals and contribute to charitable causes. - **Healthcare:** Healthcare industry can leverage cause marketing to develop innovative products that support wellness and raise awareness about specific diseases. - **Retail:** Retailers can cater to socially conscious consumers by promoting and selling products that contribute to charitable causes. ## Related on Trend Hunter - [Cancer Research-Supporting Pretzels](https://www.trendhunter.com/trends/pretzel-ribbons.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md) - [Adaptive Computer Accessories](https://www.trendhunter.com/trends/adaptive-computer-accessories.md) - [Breast Cancer-Supporting Cannabis Products](https://www.trendhunter.com/trends/breast-cancer-research-foundation1.md) - [Health-Conscious Mouse Designs](https://www.trendhunter.com/trends/ergo-ergonomic-mouse-concept.md) - [Chromatic Hip Mini Mouses](https://www.trendhunter.com/trends/logitech-pop-mouse.md) - [Ergonomic Digital Creative Mouses](https://www.trendhunter.com/trends/microsoft-palm-mouse.md)