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# Viral Virtual Duets
Susan Boyle & Adam Lambert Combine for Current TV Comedy Glory

By Marissa Brassfield | Published 2009-05-24 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/susan-boyle-adam-lambert
References: [mashable](http://mashable.com/2009/05/23/susan-boyle-adam-lambert/)

Susan Boyle and Adam Lambert? That's a pretty unlikely duo, but Current TV has imagined what a duet between the two viral online stars might sound like.

In the video above, check out the duet between Adam Lambert and Susan Boyle. With singing, [tons of eyeliner](https://www.trendhunter.com/trends/velour-x-cgonzalez), kissing and [ambiguous sexuality](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga), the clip is [comedy gold](https://www.trendhunter.com/trends/reinfell-ad). Below, check out the 'making of' video.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 52% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Virtual Duets:** The trend of creating duets between unlikely online stars presents opportunities for entertainment platforms to create viral and comedic content.
- **Viral Online Stars:** The rise of viral online stars like Susan Boyle and Adam Lambert opens up opportunities for talent management agencies to discover and promote unconventional talent.
- **Comedic Content Creation:** The popularity of comedy gold content, as demonstrated in the video, highlights the potential for online platforms and production companies to create and distribute humorous videos.

### Sectors Adopting This

- **Entertainment Platforms:** Entertainment platforms can leverage the trend of virtual duets to attract and engage audiences by creating unique collaborations between viral online stars.
- **Talent Management Agencies:** Talent management agencies have an opportunity to tap into the rise of viral online stars and represent unconventional talent to capture the attention of the entertainment industry.
- **Online Platforms and Production Companies:** Online platforms and production companies can capitalize on the demand for comedic content by creating and distributing humorous videos featuring popular online stars.

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