# Characteristic Tees 'Not in Your Face' by Susan A Barnett Shows T-Shirts with Personality By Armida Ascano | Published 2010-09-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/susan-a-barnett References: [sweet-station](http://www.sweet-station.com/blog/?p=13316) & [sabarnett](http://sabarnett.com/about.html) This photographic series by Susan A Barnett has one of the most creative and simple concepts ever seen. Entitled 'Not in Your Face,' the series involves people's t-shirts in relation to their identities. What Susan A Barnett aims to do is point out the statement that a printed t-shirt makes about a person's thoughts, opinions, and chosen peer group. To emphasize this point, Susan A Barnett requested only the backs of her models in these prints. This way, the concept is strengthened as a facial expression is deemed less important than a t-shirt. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 90% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Printed T-shirt Personalization:** There is an opportunity to disrupt the traditional t-shirt market by creating more personalized, statement-making t-shirts that reflect a person's unique identity. - **Back-printed Apparel:** This trend could move beyond t-shirts and into other types of apparel, creating new opportunities for clothing brands to differentiate themselves from competitors. - **Identity-based Marketing:** Brands could capitalize on the power of a printed t-shirt to make a statement about a person's identity and appeal to consumers who prioritize individuality and self-expression. ### Industries Being Reshaped - **Fashion:** Fashion brands could incorporate this trend into their existing offerings, or create new lines of clothing based solely on printed t-shirts that allow customers to express themselves in a more unique way. - **Merchandising:** Merchandising companies could capitalize on the popularity of printed t-shirts in order to create unique merchandise for musicians, influencers, and other similar groups with a strong following. - **Marketing:** Marketing agencies could partner with brands to create campaigns centered around printed t-shirts as a way to create a sense of community and identity among their target audience. ## Related on Trend Hunter - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md)