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# Apocalyptic Couple Catalogs
The [GG$] x Sus Boy Capsule Collection is Inspired by Chaos

By Jana Pijak | Published 2014-09-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/sus-boy
References: [fuckingyoung.es](http://fuckingyoung.es/gg-x-sus-boy-capsule-collection/) & [gunsgermssteal](http://gunsgermssteal.com/)

The [GG$] x Sus Boy capsule collection is the first collaboration between the streetwear label and famed internet artist. The collection is the artist's first fashion venture and illustrates his dynamic visual style.

Finding beauty in chaos, the [GG$] x Sus Boy capsule collection highlights graphic streetwear looks that boast a number of eye-catching prints. Whether adorned with barbed wire, metal chains or flipped police car graphics, these vivid tops, shorts and trousers are set to appeal to daring style-setters who are unafraid to take risks when it comes to their wardrobe.

Bradley Soileau and Courtney Money star in the lookbook that is captured by photographer TK Anderson. The duo are outfitted by stylist Smiley Stevens and Philippa Price in the shoot.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 74% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Streetwear Fashion:** Opportunity for disruptive innovation in creating unique and eye-catching streetwear looks.
- **Artist Collaborations:** Opportunity for disruptive innovation in the intersection of fashion and art through collaborations with internet artists.
- **Printed Apparel:** Opportunity for disruptive innovation in creating apparel with bold and unconventional prints.

### Sectors Adopting This

- **Fashion:** Opportunity for disruptive innovation in the fashion industry through the development of unique streetwear collections.
- **Art:** Opportunity for disruptive innovation in the art industry by exploring collaborations with fashion brands.
- **Photography:** Opportunity for disruptive innovation in the photography industry by capturing dynamic images for fashion lookbooks.

## Related on Trend Hunter

- [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md)
- [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md)
- [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md)
- [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md)
- [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)
- [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md)
- [Experimental Streetwear Collaborations](https://www.trendhunter.com/trends/ksubi-4.md)
- [Reflective Art-Inspired Capsules](https://www.trendhunter.com/trends/mungo-thomson-x-sacai.md)
- [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md)
