# Edible Smartphone Protectors The Survival Senbei iPhone 5 Case is Perfect for Cases of Emergency By Meghan Young | Published 2012-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/survival-senbei-iphone-5-case References: [ohgizmo](http://www.ohgizmo.com/2012/11/14/edible-iphone-case-is-silly-and-useless-but-it-sure-looks-yummy/) & [ikiiki-ys](http://ikiiki-ys.com/docs/SV3818.html) It's not everyday that a person needs an emergency stash of food to ward of starvation, but if that day ever came, a person would wish they had given the Survival [Senbei](https://www.trendhunter.com/trends/nure-senbei-burger) iPhone 5 Case a second thought. An edible [smartphone protector](https://www.trendhunter.com/trends/dbrand-tank-case), a person would only be tempted to eat it in the most dire of situations. After all, someone can only guess what smartphone cases go through on a daily basis. Of course, the Survival Senbei iPhone 5 Case is more of a novelty than a [practical protector](https://www.trendhunter.com/trends/rugged-protective-case). One drop and it will most likely shatter into a million little pieces. A Japanese product, it looks like it is made out of some kind of Asian treat, which probably does not boast any special heavy-duty properties. It does look tasty. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Edible Smartphone Protectors:** Disruptive innovation opportunity: Explore the development of edible smartphone protectors with durable properties for emergency situations. - **Novelty Phone Accessories:** Disruptive innovation opportunity: Create a range of unique and novelty phone accessories to attract consumers looking for unconventional products. - **Functional Food Packaging:** Disruptive innovation opportunity: Design food packaging that is not only aesthetically pleasing but also serves a functional purpose, such as edible covers for electronics. ### Sectors Adopting This - **Mobile Phone Accessories:** Disruptive innovation opportunity: Collaborate with mobile phone accessory manufacturers to develop edible protectors that are both functional and enjoyable. - **Consumer Electronics:** Disruptive innovation opportunity: Partner with electronic companies to introduce innovative and unconventional accessories, like edible smartphone cases, to cater to niche customer segments. - **Food Packaging:** Disruptive innovation opportunity: Combine the expertise of food packaging companies with the electronics industry to create edible and sustainable packaging solutions for electronics and other products. ## Related on Trend Hunter - [Ketchup Packet Phone Cases](https://www.trendhunter.com/trends/heinz-phone-case.md) - [Imperceivable Smartphone Cases](https://www.trendhunter.com/trends/nakey-smartphone-case.md) - [Hyper-Cushioned Smartphone Cases](https://www.trendhunter.com/trends/hypercushionedsmartphone-case.md) - [Scent-Encapsulated Phone Cases](https://www.trendhunter.com/trends/aroma-scent-phone-case.md) - [Sporty NFC-Enabled Smartphone Cases](https://www.trendhunter.com/trends/nomad-iphone-sport-case.md) - [Plantable Phone Cases](https://www.trendhunter.com/trends/igreen-cover.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Gorpcore-Inspired Smartphone Accessories](https://www.trendhunter.com/trends/ultra-bounce-case.md) - [Super Protective Phone Cases](https://www.trendhunter.com/trends/bounce-case.md)