# Urban Survival Kits Subivor for Subway Emergencies By lourdes sanchez bayas | Published 2008-04-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/survival-kits-subivor-subway-kit-in-cases-of-emergency References: [complex](http://www.complex.com/blogs/2008/04/23/survive-the-subway-ride-from-hell-with-subivor-kit/) & [subivor](http://subivor.com/) The Doomsday industry is expanding. A business by the name of Subivor has produced a so-called [subway survival kit](https://www.trendhunter.com/trends/plan-b-1) complete with protective mask, [flashlight](https://www.trendhunter.com/trends/timeli-flashlight), a pry bar, a silver-tone metal whistle, and towelette pouch and a compact bag with a reflector tape. The Subivor, which comes with its doomsday video, sells for $27.99. Charmed. I'm sure. Here is another survival kit trend **Implications** - All industries can benefit from the opportunity to recognize consumer's fears and uncertainties and reassure them that your product or service can help them escape from the inevitable. Products and services that consumers believe can save them money, time, or help them to overcome harm, can be extremely lucrative. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Urban Survival Kits:** The demand for urban survival kits is increasing, creating opportunities for businesses to provide comprehensive and customizable products and services. - **Doomsday Industry:** The growing interest in doomsday scenarios creates opportunities for businesses to offer a wide range of products and services to meet consumer demand. - **Emergency Preparedness:** The importance of emergency preparedness is leading to trends in innovative product designs that cater to specific consumer needs. ### Industries Being Reshaped - **Outdoor Gear Industry:** The outdoor gear industry can capitalize on the trend of urban survival kits by creating comprehensive and durable products for various emergencies. - **E-commerce Industry:** The e-commerce industry can benefit from the demand for doomsday products and services by offering comprehensive and customizable survival kits. - **Personal Care Industry:** The personal care industry can incorporate emergency preparedness into their product lines and offer innovative packaging and designs for their products that cater to specific needs during emergencies. ## Related on Trend Hunter - [Oversized Survivalist Kits](https://www.trendhunter.com/trends/basecamp-survival-kit.md) - [Utilitarian Emergency Kits](https://www.trendhunter.com/trends/waterproof-first-aid-kit.md) - [Bare Essentials Survivalist Kits](https://www.trendhunter.com/trends/vssl-essentials-survival-kits.md) - [All-in-One Vehicular Health Kits](https://www.trendhunter.com/trends/redi-the-roadie-firstaid-kit.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [Tactical Survivalist Trailers](https://www.trendhunter.com/trends/survival-trailer.md) - [Card-Sized EDC Tool Kits](https://www.trendhunter.com/trends/grim-workshop-sere-cards.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Skin-Rejuvenating On-The-Go Self-Care Solutions](https://www.trendhunter.com/trends/glow-rescue-kit.md)