# Strange Surveys Leaders buy more Sneakers By Ben Preiss | Published 2008-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/survey-finds-leaders-buy-more-sneakers References: [news.yahoo](http://news.yahoo.com/s/nm/20080401/lf_nm_life/sneakers_leaders_dc_ylt=AqBUya8AInuyHRoqdJMHEdoJr7sF) & [cbs2chicago](http://cbs2chicago.com/topstories/leadership.shoes.sneakers.2.691602.html) A survey of 7,500 has found that people who buy more than three pairs of sneakers a year are 61 percent more likely to have the qualities of a modern leader. Additionally multi-sneaker buyers were 50 percent more likely to be very assertive and 47 percent more likely to be spontaneous. You heard it, be a leader, go out and buy those $185 Air [Jordan](https://www.trendhunter.com/trends/markvonrama) XX3 and a pair of original [Adidas](https://www.trendhunter.com/trends/clot-superstar) [Superstar II's](https://www.trendhunter.com/trends/superstar-ii-japan). It's for your career, stupid! And you've been wondering why you never get anywhere! ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 66% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sneaker Collecting:** Disruptive innovation opportunity: Develop a platform for sneaker collectors to buy, sell, and trade rare sneakers, leveraging the connection between sneaker collecting and leadership qualities. - **Leadership Personal Branding:** Disruptive innovation opportunity: Create a service that helps individuals build their personal brand as a leader through their sneaker collection and style. - **Psychological Insights of Consumer Behavior:** Disruptive innovation opportunity: Use consumer survey data to identify and analyze psychological traits and behaviors related to specific buying patterns, such as sneaker purchases and leadership qualities. ### Industries Being Reshaped - **Online Sneaker Retail:** Disruptive innovation opportunity: Develop an online retail platform that caters specifically to sneaker enthusiasts and collectors, offering a curated selection of limited-edition sneakers. - **Personal Branding Services:** Disruptive innovation opportunity: Create a personalized service that helps individuals build their personal brand and develop leadership qualities, leveraging their fashion choices and sneaker collection. - **Market Research and Insights:** Disruptive innovation opportunity: Develop advanced market research tools and techniques to uncover psychological insights into consumer behavior, enabling businesses to better understand their target audience and tailor marketing strategies accordingly. ## Related on Trend Hunter - [Smartphone-Controlling Sneakers](https://www.trendhunter.com/trends/samsung-shortcut-sneaker.md) - [Clog-Expansive Sneaker Brands](https://www.trendhunter.com/trends/crocs-4.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Sushi-Themed Sneaker Silhouettes](https://www.trendhunter.com/trends/menulog.md) - [Loafer-Style Sneakers](https://www.trendhunter.com/trends/new-balance-1906l.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Minimalist New Year Sneakers](https://www.trendhunter.com/trends/on-year-of-the-snake-cloudtilt.md) - [Motivational Footwear Campaigns](https://www.trendhunter.com/trends/asics-desk-break.md)