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# Customizable Pocket Pillows
The 'SURURU Pillow P17' Ensures Healthy Sleep in Numerous Positions

By Colin Smith | Published 2024-03-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sururu-pillow-p17
References: [kickstarter](https://www.kickstarter.com/projects/sururupillow/sururu-pillow-p17-customized-pillow-for-ultimate-comfort) & [kickstarter](https://www.kickstarter.com/profile/sururupillow)

![Customizable Pocket Pillows](https://cdn.trendhunterstatic.com/thumbs/529/sururu-pillow-p17.jpeg)

The 'SURURU Pillow P17,' developed by Solwhee, is a product designed to enhance sleep quality through its advanced features. It incorporates a 17-pocket system for optimal [neck and head support](https://www.trendhunter.com/trends/prone-pillow-zzz), Clima Self Control fabric for temperature regulation, and C-Curve Neck Support for cervical alignment. Additionally, the pillow integrates [Cool Gel Memory Foam](https://www.trendhunter.com/trends/copper-cooling-gel-pillow) to adjust to the user’s movements, providing a balance of softness and support.

The product is currently obtainable via a [Kickstarter](https://www.trendhunter.com/trends/hugl) campaign, which has successfully reached its funding target. The campaign has collected over $83,891 CAD, exceeding the initial goal of $4,063. This achievement indicates a strong consumer interest in the SURURU Pillow P17. The Kickstarter campaign will continue until April 29, 2024, offering early access to the product for contributors. One pillow retails for $189 CAD on the campaign, which is a 42% discount from the upcoming $299 MSRP.

Image Credit: Solwhee

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 76% | Activity: 88% | Freshness: 22%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Customizable Sleeping Solutions:** Opportunities for personalization and comfort innovation in sleep products are expanding with features like the 17-pocket system and Clima Self Control fabric.
- **Temperature-regulating Textiles:** Innovative fabrics like Clima Self Control that regulate temperature in products present disruptive opportunities in the textile industry.
- **Adaptive Memory Foam Technology:** The integration of Cool Gel Memory Foam for adjusting to user movements signals a shift towards adaptive comfort technology in bedding products.

### Where This Applies

- **Sleep Product Manufacturing:** Manufacturers in the sleep product industry can explore advanced features to enhance sleep quality and cater to diverse consumer needs.
- **Textile Manufacturing:** Textile companies have the chance to create temperature-regulating fabrics like Clima Self Control to revolutionize various product categories.
- **Bedding Industry:** The bedding sector can leverage adaptive memory foam technology to offer customizable and supportive products for improved sleep experiences.

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