# Surrealistic Fashion Birds Gaby Herbstein's Aves Del Paraiso By lourdes sanchez bayas | Published 2008-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/surrealistic-birds-gaby-herbsteins-birds-from-paradise References: [cyanatrendland](http://cyanatrendland.com/2008/11/14/gaby-herbstein-for-ftv/) & [gabyherbstein](http://www.gabyherbstein.com/) Gaby Herbstein in an Argentinian photographer whose work spans 17 years. Herbstein, who is a very prestigious and much sought after photographer in the fashion industry, has also done work for such powerhouse brands such as L´Oreal, Garnier, Procter & Gamble, [Sony](https://www.trendhunter.com/trends/batchelors-and-sony-pictures), [Canada Dry](https://www.trendhunter.com/trends/snow-goose-by-canada-goose) and Telcel. Herbstein has also exhibited her work at the world famous [Metropolitan Museum of Art](https://www.trendhunter.com/trends/every-second-counts-film) in NYC, but the images Trend Hunter is introducing today are the result of an ad campaign the photographer did for Fashion TV as well as Herbstein’s personal projects. The images are a mixture of her works, but the majority of the photos come from a personal project called Aves Del Paraiso or Birds of Paradise where the serene and pensive birds who are all women, live in a paradise of light judging, by the heavy use of white. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 63% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Surreal Fashion Photography:** The integration of surreal elements in fashion photography creates unique and eye-catching visuals which can help brands stand out in a crowded industry. - **Gender-blurring Imagery:** Pushing gender boundaries in fashion imagery through the use of female birds exhibiting serene and pensive qualities in a paradise-like environment can create thought-provoking content that resonates with modern audiences. - **Personal Projects as Brand Opportunities:** Herbstein's Aves Del Paraiso project showcases opportunities for photographers to create compelling personal projects that can also double as marketing material and brand partnerships. ### Industries Being Reshaped - **Fashion Photography:** Surreal fashion photography can help brands in the fashion and beauty industries to establish a unique and visually stimulating brand identity. - **Marketing and Advertising:** Gender-blurring imagery in marketing and advertising can open exciting opportunities for businesses to tap into progressive values which increasingly appeal to modern consumers. - **Fine Art Photography:** The success of Herbstein's Aves Del Paraiso as a personal project turned commercial campaign demonstrates potential for photographers to create personal artistic projects that can drive business opportunities. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Luxury Fashion Sculptures](https://www.trendhunter.com/trends/luxury-fashion-sculpture.md) - [Pride-Honoring Bird Figurines](https://www.trendhunter.com/trends/pride-birds.md) - [Artsy Surrealist Tableware](https://www.trendhunter.com/trends/gohar-world.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)