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# Modern ‘Vintage' Ads
Mel Ramos' Pin Up Series

By Cowbag | Published 2008-12-01 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/surrealist-pin-ups-mel-ramos-pin-up-series
References: [cyanatrendland](http://cyanatrendland.com/2008/11/28/pin-up-by-mel-ramos/)

Mel Ramos is an American [Pop artist](https://www.trendhunter.com/trends/casetify-and-andy-warhol), famed for his 1960’s paintings of [pin-up calendars and magazines](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). The pin-up series is just brilliant, and the way he poses the women with out-of-scale objects is exceptionally effective.

Particularly effective is the [woman posing on the cigarette packet](https://www.trendhunter.com/trends/kristofferson-san-pablo) and Kate Moss with the Catsup. By injecting humor into his pieces, Ramos draws your eye away from the naked element, and instead lets you see the image as a whole.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 81% | Activity: 50% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Humorous Art:** Disruptive innovation opportunity: Exploring the use of humor in art to engage audiences and shift their focus.
- **Pop Art Revival:** Disruptive innovation opportunity: Reviving the pop art movement by incorporating fresh ideas and modern techniques.
- **Unconventional Scale:** Disruptive innovation opportunity: Experimenting with out-of-scale objects in art to create visually striking and thought-provoking compositions.

### Sectors Adopting This

- **Fine Art:** Disruptive innovation opportunity: Introducing new concepts and approaches to traditional fine art practices.
- **Advertising:** Disruptive innovation opportunity: Incorporating humor and unconventional elements into advertising campaigns to capture attention and make a lasting impact.
- **Fashion:** Disruptive innovation opportunity: Collaborating with artists to create unique fashion collections that challenge conventional aesthetics and narratives.

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