# Surreal Sweater Collections MSGM and TOILETPAPER Collaborate to Form Eccentric Jumper Designs By Tana Makmanee | Published 2013-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/surreal-sweater References: [trendland](http://trendland.com/msgm-toiletpaper-beautiful-nightmare/) & [toiletpapermagazine.org](http://www.toiletpapermagazine.org/) Italian fashion brand MSGM has collaborated with the creative minds over at [TOILETPAPER](https://www.trendhunter.com/trends/toiletpaper-magazine) to create this surreal sweater collection that features wild and bold graphic prints. Humorous shirt designs and graphic prints have been continuing to gain popularity with mainstream consumers, especially amongst a much younger generation. And these surreal sweater designs are featuring eccentric and out-of-the-ordinary references as a means to cater to that hip and youthful market audience. Featuring unusual graphics such as close-up shots of lipstick, images of horses, bleeding organs and even [a frog between two burger buns](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1), these surreal designs are showcasing that style doesn’t necessarily have to make sense. This collaborative effort between MSGM and TOILETPAPER is serving to continue the wildly popular trend of [bold, graphic prints in fashion](https://www.trendhunter.com/trends/vitesse). ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bold Graphic Prints:** The popularity of bold and graphic prints in fashion continues to rise, creating opportunities for innovative and unique designs. - **Humorous Shirt Designs:** Humorous shirt designs are gaining popularity with mainstream consumers, presenting opportunities for brands to create funny and eye-catching apparel. - **Surreal Fashion:** Surreal fashion designs, featuring eccentric graphics and out-of-the-ordinary references, are appealing to a younger, hip market audience and creating disruptive innovation opportunities. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend of bold graphic prints and humorous shirt designs, creating new and unique offerings for consumers. - **Art and Design:** The art and design industry can explore new collaborations and partnerships to create surreal fashion pieces that showcase unconventional and imaginative graphics. - **Retail:** Retailers can tap into the trend of surreal fashion by stocking up on collections that appeal to the younger market audience looking for eccentric and unique graphic prints. ## Related on Trend Hunter - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Collaborative Butter-Brand Sweaters](https://www.trendhunter.com/trends/ugly-sweater-x-danish-creamery.md) - [Luxe Cartoon-Adorned Apparel](https://www.trendhunter.com/trends/moonmin.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Festively Branded Sweater Collections](https://www.trendhunter.com/trends/unilever-and-notjust.md) - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Playful Designer Knitwear Series](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch.md)