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# Surreal Steampunk Jewelry
Bjørg's Hypnotizing 2009 Collection Channels Dali

By Dana K. | Published 2009-04-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/surreal-steampunk-jewellery-bjrg-2009-collection
References: [designersblock.blogspot](http://designersblock.blogspot.com/2009/04/you-must-go-and-visit-this-site-bjorg.html) & [bjorgjewellery](http://www.bjorgjewellery.com/2009/)

The new Bjorg Jewelry Collection video reminds me of Man Ray, Salvador Dali (the photo with the cats) and passionate fragrance commercials. It is spine-tingling, as are the unique pieces Bjørg creates.

As Bjørg tells it, she was born on a dark winter night where the wild mountains meet the North Ice Ocean. She's exhibited her fashion designs throughout the world in far-flung locales like Norway, Japan and Germany.

India made her switch to the jewelry she makes now, creations that look more like hypnotizing witchcraft than design.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 72% | Activity: 97% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What's Driving This Trend

- **Surreal Jewelry Collections:** Opportunity to create unique jewelry pieces that integrate surreal elements for an avant-garde look
- **Steampunk-inspired Designs:** Incorporate vintage, mechanical elements into jewelry designs for a distinctive style that merges the old with the new
- **Mixed Media Jewelry Making:** Combine unconventional materials like feathers and fabric with metal and gems for inexplicably beautiful statement pieces

### Who This Affects Most

- **Fashion Industry:** Introduce surreal and unconventional jewelry designs that cater to daring fashionistas seeking bold pieces to accessorize with
- **Artisanal Jewelry Making Sector:** Capitalizing on the steampunk trend by offering unique pieces that integrate mechanical elements with traditional jewelry-making techniques
- **Crafting and DIY Industry:** Provide materials and tutorials for hobbyists to create mixed media jewelry pieces to feed their creativity

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